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Книга
Грант, Д.
12 тем: маркетинг 21 века
Издательский дом "Коммерсантъ", Питер, 2007 г.
ISBN 978-5-911805-04-3
Грант, Д.
12 тем: маркетинг 21 века
Издательский дом "Коммерсантъ", Питер, 2007 г.
ISBN 978-5-911805-04-3
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Книга
McCarthy, E. J.
Applications in basic marketing: clippings from the popular business press, 1991-1992 edition
Irwin, 1991 г.
ISBN 0-256-10116-7
McCarthy, E. J.
Applications in basic marketing: clippings from the popular business press, 1991-1992 edition
Irwin, 1991 г.
ISBN 0-256-10116-7
Книга
McCarthy, E. J.
Applications in basic marketing: clippings from the popular business press, 1992-1993 edition
Irwin, 1992 г.
ISBN 0-256-11949-X
McCarthy, E. J.
Applications in basic marketing: clippings from the popular business press, 1992-1993 edition
Irwin, 1992 г.
ISBN 0-256-11949-X
Книга
Dwyer, F. R.
Business Marketing: Connecting Strategy, Relationships, and Learning
Irwin/McGraw-Hill, 1999 г.
ISBN 0-07-116200-3
Dwyer, F. R.
Business Marketing: Connecting Strategy, Relationships, and Learning
Irwin/McGraw-Hill, 1999 г.
ISBN 0-07-116200-3
Книга
Brennan, R.
Business-to-business marketing
ISBN 978-1-84920-156-8
Brennan, R.
Business-to-business marketing
Серия: Advanced marketing series
SAGE Publications, 2011 г.ISBN 978-1-84920-156-8
Книга
Brennan, R.
Business-to-business marketing
ISBN 978-1-412-91970-8
Brennan, R.
Business-to-business marketing
Серия: Advanced marketing series
SAGE Publications, 2007 г.ISBN 978-1-412-91970-8
Книга
Belk, R. W.
Consumption and marketing, macro dimensions
South-Western, 1996 г.
ISBN 0-538-85050-7
Belk, R. W.
Consumption and marketing, macro dimensions
South-Western, 1996 г.
ISBN 0-538-85050-7
Книга
Kurtz, D. L.
Contemporary marketing
South-Western Cengage Learning, 2014 г.
ISBN 978-1-285-09259-1
Kurtz, D. L.
Contemporary marketing
South-Western Cengage Learning, 2014 г.
ISBN 978-1-285-09259-1
Книга
Lizotte, O.
Do you CRM me?: an analytical guide to customer relationship management
CreateSpace Independent Publishing, 2017 г.
ISBN 9781545079102
Lizotte, O.
Do you CRM me?: an analytical guide to customer relationship management
CreateSpace Independent Publishing, 2017 г.
ISBN 9781545079102
Книга
Ennew, C.
Financial services marketing: an international guide to principles and practice
Routledge, 2013 г.
ISBN 978-0-415-52168-0
Ennew, C.
Financial services marketing: an international guide to principles and practice
Routledge, 2013 г.
ISBN 978-0-415-52168-0
Книга
Jones, D. G. B.
Foundations of marketing thought: the influence of the German historical school
Routledge, 2018 г.
ISBN 9781138181809
Jones, D. G. B.
Foundations of marketing thought: the influence of the German historical school
Routledge, 2018 г.
ISBN 9781138181809
Книга
Hollensen, S.
Global marketing: a market-responsive approach
Pearson Education, 2001 г.
ISBN 0-273-64644-3
Hollensen, S.
Global marketing: a market-responsive approach
Pearson Education, 2001 г.
ISBN 0-273-64644-3
Книга
Hollensen, S.
Global marketing: a market-responsive approach
Prentice Hall Europe, 1998 г.
ISBN 0-13-261090-6
Hollensen, S.
Global marketing: a market-responsive approach
Prentice Hall Europe, 1998 г.
ISBN 0-13-261090-6
Книга
Alon, I.
Global marketing: contemporary theory, practice, and cases
Routledge, 2017 г.
ISBN 9781138807884
Alon, I.
Global marketing: contemporary theory, practice, and cases
Routledge, 2017 г.
ISBN 9781138807884
Книга
Romaniuk, J.
How brands grow: part 2 : emerging markets, services, durables, new and luxury brands
Oxford University Press, 2020 г.
ISBN 9780195596267
Romaniuk, J.
How brands grow: part 2 : emerging markets, services, durables, new and luxury brands
Oxford University Press, 2020 г.
ISBN 9780195596267
Книга
Freedman, C.
In search of the two-handed economist: ideology, methodology and marketing in economics
Palgrave Macmillan, 2016 г.
ISBN 9781137589736
Freedman, C.
In search of the two-handed economist: ideology, methodology and marketing in economics
Palgrave Macmillan, 2016 г.
ISBN 9781137589736
Книга
Palmer, A.
Introduction to marketing: theory and practice
Oxford University Press, 2004 г.
ISBN 0-19-926627-1
Palmer, A.
Introduction to marketing: theory and practice
Oxford University Press, 2004 г.
ISBN 0-19-926627-1
Книга
Kotler, P.
Kotler on marketing: How to create, win, and dominate markets
The Free Press, 1999 г.
ISBN 0-684-86038-4
Kotler, P.
Kotler on marketing: How to create, win, and dominate markets
The Free Press, 1999 г.
ISBN 0-684-86038-4
Многотомник
Kotler, P.
Legends in marketing. Philip Kotler: in 9 vol.
ISBN 978-81-321-0519-0
Kotler, P.
Legends in marketing. Philip Kotler: in 9 vol.
Серия: Legends in marketing
SAGE Publications, 2012 г.ISBN 978-81-321-0519-0
Книга
Croft, M. J.
Market Segmentation: A step-by-step guide to profitable new business
ISBN 0-415-09736-3
Croft, M. J.
Market Segmentation: A step-by-step guide to profitable new business
Серия: Marketing for managers
Routledge, 1994 г.ISBN 0-415-09736-3
Книга
Armstrong, G.
Marketing: an introduction
ISBN 978-0-273-76718-3
Armstrong, G.
Marketing: an introduction
Серия: Always learning
Pearson Education, 2013 г.ISBN 978-0-273-76718-3
Книга
Kotler, P.
Marketing: an introduction
Prentice-Hall International, Inc., 1997 г.
ISBN 0-13-263120-2
Kotler, P.
Marketing: an introduction
Prentice-Hall International, Inc., 1997 г.
ISBN 0-13-263120-2
Книга
Armstrong, G.
Marketing: an introduction
Pearson Education International, 2005 г.
ISBN 978-0-13-127312-2
Armstrong, G.
Marketing: an introduction
Pearson Education International, 2005 г.
ISBN 978-0-13-127312-2
Книга
Schoell, W. F.
Marketing: contemporary concepts and practices
Allyn and Bacon, 1988 г.
ISBN 0-205-10569-6
Schoell, W. F.
Marketing: contemporary concepts and practices
Allyn and Bacon, 1988 г.
ISBN 0-205-10569-6
Книга
Meffert, H.
Marketing: Grundlagen marktorientierter Unternehmensfuhrung: Konzepte - Instrumente - Praxisbeispiele
ISBN 3-409-69017-4
Meffert, H.
Marketing: Grundlagen marktorientierter Unternehmensfuhrung: Konzepte - Instrumente - Praxisbeispiele
Серия: Mit neuer Fallstudie VW Golf
Betriebswirtschaftlicher Verlag Dr.Th.Gabler, 2000 г.ISBN 3-409-69017-4