Каталог печатных изданий библиотеки НИУ ВШЭ

eng|rus
Пожалуйста, бронируйте контрольные экземпляры только тех книг, которых нет
в наличии ни в читальных залах, ни в открытом доступе, ни на научном абонементе.

По вопросам доступа к электронному каталогу обращайтесь в
отдел информационных систем и электронных ресурсов Библиотеки

Поиск :

  • Новые поступления
  • Простой поиск
  • Расширенный поиск

  • Авторы
  • Издательства
  • Серии
  • Тезаурус (Рубрики)

  • Электронный каталог Мандельштамовского центра
  • Помощь

Личный кабинет :


Электронный каталог: Книги в рубрике:

Рубрики
--> Маркетинг = marketing
----> маркетинговые исследования = marketing research

Рубрика

Название:
 
маркетинговые исследования = marketing research  

Печать списка

Связанные описания:

Отобрать для печати: страницу | инверсия | сброс | печать(0)
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | вперед >>
Applied marketing and social research
Экз. чит. зала
Книга

Applied marketing and social research
John Wiley & Sons, 1987 г.
ISBN 0-471-91475-4


На полку На полку

Asia branding
Экз. чит. зала
Книга

Asia branding: connecting brands, consumers and companies
Palgrave Macmillan, 2017 г.
ISBN 9781137489951


На полку На полку

B2B - маркетинг
Экз. чит. зала
Книга
Райт, Р.
B2B - маркетинг: пошаговое руководство
Баланс Бизнес Букс, 2007 г.
ISBN 978-966-415-000-9


На полку На полку

Basic marketing research
Экз. чит. зала
Книга
Churchill, G. A.
Basic marketing research
South-Western, 2001 г.
ISBN 0-03-021104-2


На полку На полку

Basic marketing research
Экз. чит. зала
Книга
Churchill, G. A.
Basic marketing research
Thomson South-Western, 2007 г.
ISBN 0-324-36102-5


На полку На полку

Basic marketing research
Экз. чит. зала
Книга
Malhotra, N. K.
Basic marketing research: a decision-making approach
Pearson Education, 2006 г.
ISBN 0-13-197121-2


На полку На полку

Basic marketing research
Экз. чит. зала
Книга
Burns, A. C.
Basic marketing research: using Microsoft Excel data analysis
Pearson Education International, 2005 г.
ISBN 0-13-129330-3


На полку На полку

Bayesian statistics and marketing
Экз. чит. зала
Книга
Rossi, P. E.
Bayesian statistics and marketing
Серия: Wiley series in probability and statistics
John Wiley & Sons, 2006 г.
ISBN 0-470-86367-6


На полку На полку

Business to business market research
Экз. чит. зала
Книга
McNeil, R.
Business to business market research: understanding and measuring business markets
Серия: Market research in practice
Kogan Page, 2005 г.
ISBN 0-7494-4364-2


На полку На полку

Celebrity fans and their consumer behaviour
Доступно
 1 из 1
Книга
Wohlfeil, M.
Celebrity fans and their consumer behaviour: autoethnographic insights into the life of a fan
Серия: Routledge interpretive marketing research
Routledge, 2020 г.
ISBN 9780367667146


Заказать Заказать

На полку На полку

Constructing effective questionnaires
Экз. чит. зала
Книга
Peterson, R. A.
Constructing effective questionnaires
SAGE Publications, 2000 г.
ISBN 0-7619-1640-7


На полку На полку

Consumer behavior
Экз. чит. зала
Книга
Schiffman, L. G.
Consumer behavior
Prentice Hall, 2000 г.
ISBN 0-13-084129-3


На полку На полку

Consumer behavior and marketing action
Экз. чит. зала
Книга
Assael, H.
Consumer behavior and marketing action
South-Western, 1998 г.
ISBN 0-538-86770-1


На полку На полку

Consumer behaviour
Экз. чит. зала
Книга
Chisnall, P.M.
Consumer behaviour
McGraw-Hill, 1997 г.
ISBN 0-07-707616-8


На полку На полку

Creating new markets in the digital economy
Экз. чит. зала
Книга
Ng, I. C. L.
Creating new markets in the digital economy: value and worth
Cambridge University Press, 2014 г.
ISBN 978-1-10-762742-0


На полку На полку

Customer orientation of B2B firms in emerging markets: evidence from Russia
Статья
Gulakova, O. V.
Customer orientation of B2B firms in emerging markets: evidence from Russia
б.г.
ISBN отсутствует


На полку На полку

Customer satisfaction evaluation
Экз. чит. зала
Книга
Grigoroudis, E.
Customer satisfaction evaluation: methods for measuring and implementing service quality
Серия: International series in operations research & management science
Springer, 2010 г.
ISBN 978-1-441-91639-6


На полку На полку

Decision making with insight
Экз. чит. зала
Книга
Savage, S. L.
Decision making with insight: includes insight.xla 2.0
Brooks/Cole, Thomson Learning, 2003 г.
ISBN 0-534-38639-3


На полку На полку

Designing accessories
Экз. чит. зала
Книга
Lau, J.
Designing accessories
Серия: Basics fashion design
AVA Academia, 2012 г.
ISBN 978-2-940411-31-3


На полку На полку

Digital analytics for marketing
Экз. чит. зала
Книга
Sponder, M.
Digital analytics for marketing
Routledge, 2018 г.
ISBN 9781138190689


На полку На полку

Ethnography for marketers
Экз. чит. зала
Книга
Mariampolski, H.
Ethnography for marketers: a guide to consumer immersion
SAGE Publications, 2006 г.
ISBN 0-7619-6947-0


На полку На полку

Exploring direct and relationship marketing
Экз. чит. зала
Книга
Evans, M.
Exploring direct and relationship marketing
Thomson, 2004 г.
ISBN 1-86152-901-5


На полку На полку

Exploring marketing research
Экз. чит. зала
Книга
Zikmund, W.G.
Exploring marketing research
Серия: The Dryden Press series in marketing
The Dryden Press, 1997 г.
ISBN 0-03-018763-X


На полку На полку

Fashion forward
Экз. чит. зала
Книга
Rousso, C.
Fashion forward
Fairchild Books, 2012 г.
ISBN 978-1-563-67924-7


На полку На полку

Fashion promotion
Экз. чит. зала
Книга
Moore, G.
Fashion promotion: building a brand through marketing and communication
Серия: Basics fashion management
Bloomsbury, 2012 г.
ISBN 9782940411870


На полку На полку

Fundamentals of marketing research
Экз. чит. зала
Книга
Smith, S. M.
Fundamentals of marketing research
SAGE Publications, 2005 г.
ISBN 0-7619-8852-1


На полку На полку

Global marketing
Экз. чит. зала
Книга
Hollensen, S.
Global marketing: a market-responsive approach
Prentice Hall Europe, 1998 г.
ISBN 0-13-261090-6


На полку На полку

Global marketing
Экз. чит. зала
Книга
Hollensen, S.
Global marketing: a market-responsive approach
Pearson Education, 2001 г.
ISBN 0-273-64644-3


На полку На полку

Guerrilla marketing research
Экз. чит. зала
Книга
Kaden, R. J.
Guerrilla marketing research: marketing research techniques that can help any business make more money
Kogan Page, 2006 г.
ISBN 0-7494-4574-2


На полку На полку

Handbook of marketing scales
Экз. чит. зала
Книга

Handbook of marketing scales: multi-item measures for marketing and consumer behavior research
SAGE Publications, 2011 г.
ISBN 978-1-412-98018-0


На полку На полку

How Advertising Works
Экз. чит. зала
Книга

How Advertising Works: The Role of Research
SAGE Publications, 1998 г.
ISBN 0-7619-1241-X


На полку На полку

How brands grow
Доступно
 9 из 10
Книга
Romaniuk, J.
How brands grow: part 2 : emerging markets, services, durables, new and luxury brands
Oxford University Press, 2020 г.
ISBN 9780195596267


Заказать Заказать

На полку На полку

Improving marketing performance
Экз. чит. зала
Книга
Parsons, W. J.
Improving marketing performance
Gower, 1987 г.
ISBN 0-566-02595-7


На полку На полку

Information theory and best practices in the IT industry
Экз. чит. зала
Книга
Mohapatra, S.
Information theory and best practices in the IT industry
Springer, 2012 г.
ISBN 978-1-461-43042-1


На полку На полку

Inside consumption
Экз. чит. зала
Книга

Inside consumption: consumer motives, goals and desires
Routledge, 2005 г.
ISBN 0-415-34194-9


На полку На полку

International marketing research
Экз. чит. зала
Книга
Kumar, V.
International marketing research
Prentice Hall, 2000 г.
ISBN 0-13-045386-2


На полку На полку

Internet marketing research
Экз. чит. зала
Книга
Lee, O.
Internet marketing research: theory and practice
Idea Group Publishing, 2001 г.
ISBN 1-87828-997-7


На полку На полку

Leading edge marketing research
Экз. чит. зала
Книга

Leading edge marketing research: 21st-century tools and practices
SAGE Publications, 2012 г.
ISBN 978-1-412-99131-5


На полку На полку

Lessons from a chief marketing officer
Экз. чит. зала
Книга
Kirk, B. C.
Lessons from a chief marketing officer: what it takes to win in consumer marketing
McGraw-Hill, 2003 г.
ISBN 0-07-140317-5


На полку На полку

Market and sales forecasting
Экз. чит. зала
Книга
Bolt, G. J.
Market and sales forecasting: a total approach
Серия: Professional paperbacks
Kogan Page, 1987 г.
ISBN 1-85091-343-9


На полку На полку

Market intelligence
Экз. чит. зала
Книга
Jenster, P. V.
Market intelligence: building strategic insight
Copenhagen Business School Press, 2009 г.
ISBN 978-87-630-0202-8


На полку На полку

Market research matters
Экз. чит. зала
Книга
Duboff, R.
Market research matters: tools and techniques for aligning your business
John Wiley & Sons, 2000 г.
ISBN 0-471-36005-8


На полку На полку

Market research methods in the sports industry
Экз. чит. зала
Книга
Seric, N.
Market research methods in the sports industry
Emerald Publishing, 2018 г.
ISBN 9781787541924


На полку На полку

Marketing analytics
Экз. чит. зала
Книга
Charan, A.
Marketing analytics: a practitioner's guide to marketing analytics and research methods
World Scientific, 2015 г.
ISBN 978-981-467-857-5


На полку На полку

Marketing and consumption in modern Japan
Экз. чит. зала
Книга
Usui, K.
Marketing and consumption in modern Japan
Серия: Routledge studies in the growth economies of Asia
Routledge, 2016 г.
ISBN 9781138205987


На полку На полку

Marketing database analytics
Экз. чит. зала
Книга
Banasiewicz, A. D.
Marketing database analytics: transforming data for competitive advantage
Routledge, 2013 г.
ISBN 978-0-415-65788-4


На полку На полку

Marketing fashion
Экз. чит. зала
Книга
Posner, H.
Marketing fashion: strategy, branding and promotion
Laurence King Publishing, 2018 г.
ISBN 9781780675664


На полку На полку

Marketing research
Экз. чит. зала
Книга
Weiers, R. M.
Marketing research
Prentice Hall, 1988 г.
ISBN 0-13-558479-5


На полку На полку

Marketing research
Экз. чит. зала
Книга
Aaker, D. A.
Marketing research
John Wiley & Sons, 2001 г.
ISBN 0-471-36340-5


На полку На полку

Marketing Research
Экз. чит. зала
Книга
Chisnall, P.M.
Marketing Research
McGraw-Hill, 2001 г.
ISBN 0-07-709751-3


На полку На полку

© Все права защищены ООО "Компания Либэр" , 2009 - 2022  v.20.105