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--> Маркетинг = marketing
----> создание и выведение на рынок новых товаров = product design and development
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--> Маркетинг = marketing
----> создание и выведение на рынок новых товаров = product design and development
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- создание и выведение на рынок новых товаров = product design and development
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Книга
Adoption of innovation: balancing internal and external stakeholders in the marketing of innovation
Springer, 2015 г.
ISBN 9783319145228
Adoption of innovation: balancing internal and external stakeholders in the marketing of innovation
Springer, 2015 г.
ISBN 9783319145228
На полку
Книга
Rosenau, J. A.
Apparel merchandising: the line starts here
Fairchild Books, 2014 г.
ISBN 9781609015398
Rosenau, J. A.
Apparel merchandising: the line starts here
Fairchild Books, 2014 г.
ISBN 9781609015398
Книга
Parmerlee, D.
Auditing markets, products, and marketing plans
NTC Business Books, 2000 г.
ISBN 0-658-00133-7
Parmerlee, D.
Auditing markets, products, and marketing plans
NTC Business Books, 2000 г.
ISBN 0-658-00133-7
Книга
Keiser, S.
Beyond design: the synergy of apparel product development
Fairchild Books, 2019 г.
ISBN 9781501315480
Keiser, S.
Beyond design: the synergy of apparel product development
Fairchild Books, 2019 г.
ISBN 9781501315480
Книга
Kim, W. C.
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
Harvard Business Review Press, 2015 г.
ISBN 978-1-625-27449-6
Kim, W. C.
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
Harvard Business Review Press, 2015 г.
ISBN 978-1-625-27449-6
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Книга
Wang, J.
Brand new China: advertising, media, and commercial culture
Harvard University Press, 2008 г.
ISBN 978-0-674-02680-3
Wang, J.
Brand new China: advertising, media, and commercial culture
Harvard University Press, 2008 г.
ISBN 978-0-674-02680-3
Книга
Lehu, J.- M.
Brand rejuvenation: how to protect, strengthen and add value to your brand to prevent it from ageing
Kogan Page, 2006 г.
ISBN 0-7494-4566-1
Lehu, J.- M.
Brand rejuvenation: how to protect, strengthen and add value to your brand to prevent it from ageing
Kogan Page, 2006 г.
ISBN 0-7494-4566-1
Книга
D'Alessandro, D.F.
Brand warfare: 10 rules for building the killer brand. Lessons for new and old economy players
ISBN 0-07-139850-3
D'Alessandro, D.F.
Brand warfare: 10 rules for building the killer brand. Lessons for new and old economy players
Серия: National bestseller
McGraw-Hill, 2001 г.ISBN 0-07-139850-3
Книга
Ind, N.
Branding governance: a participatory approach to the brand building process
John Wiley & Sons, 2007 г.
ISBN 978-0-470-03075-2
Ind, N.
Branding governance: a participatory approach to the brand building process
John Wiley & Sons, 2007 г.
ISBN 978-0-470-03075-2
Книга
Wiehenbrauk, D.
Collaborative promotions: optimizing retail supply chains with upstream information sharing
Springer, 2010 г.
ISBN 978-3-642-13392-3
Wiehenbrauk, D.
Collaborative promotions: optimizing retail supply chains with upstream information sharing
Springer, 2010 г.
ISBN 978-3-642-13392-3
Книга
Hutchin, T.
Constraint management in manufacturing: optimising the global supply chain
Taylor & Francis, 2002 г.
ISBN 0-415-28519-4
Hutchin, T.
Constraint management in manufacturing: optimising the global supply chain
Taylor & Francis, 2002 г.
ISBN 0-415-28519-4
Книга
Hancock II, J. H.
Cotton: companies, fashion & the fabric of our lives
Intellect, 2016 г.
ISBN 9781783206858
Hancock II, J. H.
Cotton: companies, fashion & the fabric of our lives
Intellect, 2016 г.
ISBN 9781783206858
Книга
Ng, I. C. L.
Creating new markets in the digital economy: value and worth
Cambridge University Press, 2014 г.
ISBN 978-1-10-762742-0
Ng, I. C. L.
Creating new markets in the digital economy: value and worth
Cambridge University Press, 2014 г.
ISBN 978-1-10-762742-0
Книга
Moore, G. A.
Crossing the chasm: marketing and selling disruptive products to mainstream customers
Harper Business, HarperCollins Publishers, 2014 г.
ISBN 9780062292988
Moore, G. A.
Crossing the chasm: marketing and selling disruptive products to mainstream customers
Harper Business, HarperCollins Publishers, 2014 г.
ISBN 9780062292988
Книга
Calkins, T.
Defending your brand: how smart companies use defensive strategy to deal with competitive attacks
Palgrave Macmillan, 2012 г.
ISBN 978-0-230-34034-3
Calkins, T.
Defending your brand: how smart companies use defensive strategy to deal with competitive attacks
Palgrave Macmillan, 2012 г.
ISBN 978-0-230-34034-3
Книга
Edson, J.
Design like Apple: seven principles for creating insanely great products, services, and experiences
John Wiley & Sons, 2012 г.
ISBN 978-1-11-829031-6
Edson, J.
Design like Apple: seven principles for creating insanely great products, services, and experiences
John Wiley & Sons, 2012 г.
ISBN 978-1-11-829031-6
Книга
Renfrew, C.
Developing a collection
ISBN 978-2-940373-95-6
Renfrew, C.
Developing a collection
Серия: Basics fashion design
AVA Academia, 2009 г.ISBN 978-2-940373-95-6
Книга
Henning-Thurau, T.
Entertainment science: data analytics and practical theory for movies, games, books, and music
Springer, 2019 г.
ISBN 9783319892900
Henning-Thurau, T.
Entertainment science: data analytics and practical theory for movies, games, books, and music
Springer, 2019 г.
ISBN 9783319892900
Книга
Tungate, M.
Fashion brands: branding style from Armani to Zara
Kogan Page, 2006 г.
ISBN 0-7494-4299-9
Tungate, M.
Fashion brands: branding style from Armani to Zara
Kogan Page, 2006 г.
ISBN 0-7494-4299-9
Книга
Markides, C. C.
Fast second: how smart companies bypass radical innovation to enter and dominate new markets
Jossey-Bass Publishers, John Wiley & Sons, 2005 г.
ISBN 0-7879-7154-5
Markides, C. C.
Fast second: how smart companies bypass radical innovation to enter and dominate new markets
Jossey-Bass Publishers, John Wiley & Sons, 2005 г.
ISBN 0-7879-7154-5
Книга
Langlois, R. N.
Firms, markets and economic change: a dynamic theory of business institutions
Routledge, 1995 г.
ISBN 0-415-12385-2
Langlois, R. N.
Firms, markets and economic change: a dynamic theory of business institutions
Routledge, 1995 г.
ISBN 0-415-12385-2
Книга
From idea to profit: how to market innovative products and services
Kogan Page, 2005 г.
ISBN отсутствует
From idea to profit: how to market innovative products and services
Kogan Page, 2005 г.
ISBN отсутствует
Книга
Martin, R. L.
HBR's 10 must reads on innovation
ISBN 978-1-422-18985-6
Martin, R. L.
HBR's 10 must reads on innovation
Серия: HBR's 10 Must Reads series
Harvard Business Review Press, 2013 г.ISBN 978-1-422-18985-6
Книга
How to Price Your Products and Services
Harvard Business School Press, 1991 г.
ISBN 0-87584-278-X
How to Price Your Products and Services
Harvard Business School Press, 1991 г.
ISBN 0-87584-278-X
Книга
Meadows, T.
How to set up & run a fashion label
Laurence King Publishing, 2016 г.
ISBN 9781856698924
Meadows, T.
How to set up & run a fashion label
Laurence King Publishing, 2016 г.
ISBN 9781856698924
Книга
Ofek, E.
Innovation equity: assessing and managing the monetary value of new products and services
The University of Chicago Press, 2016 г.
ISBN 9780226618296
Ofek, E.
Innovation equity: assessing and managing the monetary value of new products and services
The University of Chicago Press, 2016 г.
ISBN 9780226618296
Книга
Burgelman, R. A.
Inside corporate innovation: strategy, structure, and managerial skills
The Free Press, 1986 г.
ISBN 0-02-904340-9
Burgelman, R. A.
Inside corporate innovation: strategy, structure, and managerial skills
The Free Press, 1986 г.
ISBN 0-02-904340-9
Книга
Interdisciplinary approaches to product design, innovation, & branding in international marketing
Emerald Group Publishing Limited, 2012 г.
ISBN 978-1-7819-0016-1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
Emerald Group Publishing Limited, 2012 г.
ISBN 978-1-7819-0016-1
Книга
Bell, S.
International brand management of Chinese companies: case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets
ISBN 978-3-7908-2029-4
Bell, S.
International brand management of Chinese companies: case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets
Серия: Contributions to economics
Physica-Verlag, 2008 г.ISBN 978-3-7908-2029-4
Книга
O'Brien, E.
Knowledge management for process, organizational and marketing innovation: tools and methods
ISBN 978-1-615-20829-6
O'Brien, E.
Knowledge management for process, organizational and marketing innovation: tools and methods
Серия: Premier reference source
Information Science Reference, 2011 г.ISBN 978-1-615-20829-6
Книга
Knowledge perspectives of new product development: a comparative approach
Springer, 2012 г.
ISBN 978-1-461-40247-3
Knowledge perspectives of new product development: a comparative approach
Springer, 2012 г.
ISBN 978-1-461-40247-3
Книга
Moody, P. E.
Leading manufacturing excellence: a guide to state-of-the-art manufacturing
John Wiley & Sons, 1997 г.
ISBN 0-471-16341-4
Moody, P. E.
Leading manufacturing excellence: a guide to state-of-the-art manufacturing
John Wiley & Sons, 1997 г.
ISBN 0-471-16341-4
Книга
Management of design alliances: sustaining competitive advantage
John Wiley & Sons, 1998 г.
ISBN 0-471-97476-5
Management of design alliances: sustaining competitive advantage
John Wiley & Sons, 1998 г.
ISBN 0-471-97476-5
Книга
Grupp, H.
Managing new product development and innovation: a microeconomic toolbox
Edward Elgar, 2001 г.
ISBN 1-84064-571-7
Grupp, H.
Managing new product development and innovation: a microeconomic toolbox
Edward Elgar, 2001 г.
ISBN 1-84064-571-7
Книга
Haines, S.
Managing product management: empowering your organization to produce competitive products and brands
McGraw-Hill, 2012 г.
ISBN 978-0-07-176997-6
Haines, S.
Managing product management: empowering your organization to produce competitive products and brands
McGraw-Hill, 2012 г.
ISBN 978-0-07-176997-6
Книга
Bruce, M.
Marketing and Design Management
ISBN 1-86152-173-1
Bruce, M.
Marketing and Design Management
Серия: Advanced marketing series
International Thomson Business Press, 1997 г.ISBN 1-86152-173-1
Книга
Mohr, J.
Marketing of high-technology products and innovations
Pearson Education International, 2005 г.
ISBN 0-13-123023-9
Mohr, J.
Marketing of high-technology products and innovations
Pearson Education International, 2005 г.
ISBN 0-13-123023-9
Книга
Gamble, P. R.
Marketing revolution!: the radical new approach to transforming the business, the brand & the bottom line
Kogan Page, 2005 г.
ISBN 0-7494-4385-5
Gamble, P. R.
Marketing revolution!: the radical new approach to transforming the business, the brand & the bottom line
Kogan Page, 2005 г.
ISBN 0-7494-4385-5
Книга
Nunes, P.
Mass affluence: seven new rules of marketing to today's consumer
Harvard Business School Press, 2004 г.
ISBN 1-591-39196-2
Nunes, P.
Mass affluence: seven new rules of marketing to today's consumer
Harvard Business School Press, 2004 г.
ISBN 1-591-39196-2
Книга
Lele, M. M.
Monopoly rules: how to find, capture, and control the world's most lucrative markets in any business
Kogan Page, 2006 г.
ISBN 0-7494-4546-7
Lele, M. M.
Monopoly rules: how to find, capture, and control the world's most lucrative markets in any business
Kogan Page, 2006 г.
ISBN 0-7494-4546-7
Книга
Brooke, M. Z.
New product development: successful innovation in the marketplace
International Business Press, 2003 г.
ISBN 0-7890-1567-6
Brooke, M. Z.
New product development: successful innovation in the marketplace
International Business Press, 2003 г.
ISBN 0-7890-1567-6
Книга
Cooper, R. G.
New products: the key factors in success
American Marketing Association, 1990 г.
ISBN 0-87757-213-5
Cooper, R. G.
New products: the key factors in success
American Marketing Association, 1990 г.
ISBN 0-87757-213-5