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--> Маркетинг = marketing
----> реклама = advertising
------> управление рекламой. Рекламный менеджмент = advertising management [659.113]
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--> Маркетинг = marketing
----> реклама = advertising
------> управление рекламой. Рекламный менеджмент = advertising management [659.113]
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- Название:
- управление рекламой. Рекламный менеджмент = advertising management [659.113]
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Связанные описания:
Книга
Holm, N.
Advertising and consumer society: a critical introduction
Palgrave Macmillan, 2017 г.
ISBN 9781137471741
Holm, N.
Advertising and consumer society: a critical introduction
Palgrave Macmillan, 2017 г.
ISBN 9781137471741
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Книга
Rossiter, J. R.
Advertising communications and promotion management
Irwin/McGraw-Hill, 1998 г.
ISBN 0-07-115514-7
Rossiter, J. R.
Advertising communications and promotion management
Irwin/McGraw-Hill, 1998 г.
ISBN 0-07-115514-7
Книга
Rossiter, J. R.
Advertising communications and promotion management
McGraw-Hill, 1997 г.
ISBN 0-07-114667-9
Rossiter, J. R.
Advertising communications and promotion management
McGraw-Hill, 1997 г.
ISBN 0-07-114667-9
Книга
Brand new brand: restarting your business in a time of crisis and transformation
Gestalten, 2021 г.
ISBN 9783967040050
Brand new brand: restarting your business in a time of crisis and transformation
Gestalten, 2021 г.
ISBN 9783967040050
Книга
Fernandez, J.
Corporate communications: a 21st century primer
Response Books, 2004 г.
ISBN 0-7619-9746-6
Fernandez, J.
Corporate communications: a 21st century primer
Response Books, 2004 г.
ISBN 0-7619-9746-6
Книга
Drewniany, B. L.
Creative strategy in advertising
Thomson Wadsworth, 2008 г.
ISBN 978-0-495-09620-7
Drewniany, B. L.
Creative strategy in advertising
Thomson Wadsworth, 2008 г.
ISBN 978-0-495-09620-7
Книга
Drewniany, B. L.
Creative strategy in advertising
Wadsworth Cengage Learning, 2014 г.
ISBN 978-1-285-08027-7
Drewniany, B. L.
Creative strategy in advertising
Wadsworth Cengage Learning, 2014 г.
ISBN 978-1-285-08027-7
Книга
Drewniany, B. L.
Creative strategy in advertising
Wadsworth Cengage Learning, 2011 г.
ISBN 978-1-424-06907-1
Drewniany, B. L.
Creative strategy in advertising
Wadsworth Cengage Learning, 2011 г.
ISBN 978-1-424-06907-1
Книга
Франкель, Н.
Event - маркетинг: все об организации и продвижении событий
ISBN 9785446110520
Франкель, Н.
Event - маркетинг: все об организации и продвижении событий
Серия: Сер. "Деловой бестселлер"
Питер, 2019 г.ISBN 9785446110520
Книга
Rossiter, J. R.
Instructor's manual to accompany "Advertising communications and promotion management"
Irwin/McGraw-Hill, 1997 г.
ISBN 0-07-053944-8
Rossiter, J. R.
Instructor's manual to accompany "Advertising communications and promotion management"
Irwin/McGraw-Hill, 1997 г.
ISBN 0-07-053944-8
Книга
Rossiter, J. R.
Marketing communications: objectives, strategy, tactics
SAGE Publications, 2018 г.
ISBN 9781526438652
Rossiter, J. R.
Marketing communications: objectives, strategy, tactics
SAGE Publications, 2018 г.
ISBN 9781526438652
Книга
Асланов, Т. А.
PR-тексты: как зацепить читателя
ISBN 9785446123230
Асланов, Т. А.
PR-тексты: как зацепить читателя
Серия: Сер. "Бизнес-психология"
Питер, 2023 г.ISBN 9785446123230
Книга
Barry, P.
The advertising concept book: think now, design later
Thames and Hudson, 2012 г.
ISBN 978-0-500-51623-2
Barry, P.
The advertising concept book: think now, design later
Thames and Hudson, 2012 г.
ISBN 978-0-500-51623-2
Книга
Feldwick, P.
The anatomy of humbug: how to think differently about advertising
Matador, 2015 г.
ISBN 978-1-7846-2192-6
Feldwick, P.
The anatomy of humbug: how to think differently about advertising
Matador, 2015 г.
ISBN 978-1-7846-2192-6
Книга
Coughter, P.
The art of the pitch: persuasion and presentation skills that win business
Palgrave Macmillan, 2012 г.
ISBN 978-0-230-12051-8
Coughter, P.
The art of the pitch: persuasion and presentation skills that win business
Palgrave Macmillan, 2012 г.
ISBN 978-0-230-12051-8
Книга
Kapferer, J-N.
The luxury strategy: break the rules of marketing to build luxury brands
Kogan Page Ltd, 2012 г.
ISBN 9780749464912
Kapferer, J-N.
The luxury strategy: break the rules of marketing to build luxury brands
Kogan Page Ltd, 2012 г.
ISBN 9780749464912