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----> отношения с покупателями = consumer relations
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Книга
Гупта, С.
"Золотые" покупатели: стоят ли клиенты тех денег, что вы на них тратите?
Питер, 2007 г.
ISBN 5-469-01183-6
Гупта, С.
"Золотые" покупатели: стоят ли клиенты тех денег, что вы на них тратите?
Питер, 2007 г.
ISBN 5-469-01183-6
На полку
Книга
Пикалов, М.
7 ключей к успеху розничного магазина: секреты роста продаж
ISBN 978-5-496-00387-2
Пикалов, М.
7 ключей к успеху розничного магазина: секреты роста продаж
Серия: Сер. "Розничная торговля"
Питер, 2014 г.ISBN 978-5-496-00387-2
Книга
Zanetti, D.
Amaze your customers!: creative tips on winning and keeping your customers
Kogan Page, 2006 г.
ISBN 0-7494-4557-2
Zanetti, D.
Amaze your customers!: creative tips on winning and keeping your customers
Kogan Page, 2006 г.
ISBN 0-7494-4557-2
Книга
An introduction to industrial service design
ISBN 978-1-472-48577-9
An introduction to industrial service design
Серия: A Gower Book
Routledge, 2017 г.ISBN 978-1-472-48577-9
Книга
Flynn, N.
Blog rules: a business guide to managing policy, public relations, and legal issues
AMACOM, 2006 г.
ISBN 978-0-8144-7355-9
Flynn, N.
Blog rules: a business guide to managing policy, public relations, and legal issues
AMACOM, 2006 г.
ISBN 978-0-8144-7355-9
Книга
Ind, N.
Brand desire: how to create consumer involvement and inspiration
Bloomsbury, 2016 г.
ISBN 9781472925350
Ind, N.
Brand desire: how to create consumer involvement and inspiration
Bloomsbury, 2016 г.
ISBN 9781472925350
Книга
Shaw, C.
Building great customer experiences
ISBN 978-1-403-93949-4
Shaw, C.
Building great customer experiences
Серия: Beyond philosophy
Palgrave Macmillan, 2005 г.ISBN 978-1-403-93949-4
Заказать
Книга
Cesari, R.
Buy now: creative marketing that gets customers to respond to you and your product
John Wiley & Sons, 2011 г.
ISBN 978-0-470-88801-8
Cesari, R.
Buy now: creative marketing that gets customers to respond to you and your product
John Wiley & Sons, 2011 г.
ISBN 978-0-470-88801-8
Книга
Kase, L.
Clients, clients, and more clients: create an endless stream of new business with the power of psychology
McGraw-Hill, 2012 г.
ISBN 978-0-07-177075-0
Kase, L.
Clients, clients, and more clients: create an endless stream of new business with the power of psychology
McGraw-Hill, 2012 г.
ISBN 978-0-07-177075-0
Книга
Bhalla, G.
Collaboration and co-creation: new platforms for marketing and innovation
Springer, 2011 г.
ISBN 978-1-441-97081-7
Bhalla, G.
Collaboration and co-creation: new platforms for marketing and innovation
Springer, 2011 г.
ISBN 978-1-441-97081-7
Книга
Kimmel, A. J.
Connecting with consumers: marketing for new marketplace realities
Oxford University Press, 2010 г.
ISBN 978-0-19-955651-9
Kimmel, A. J.
Connecting with consumers: marketing for new marketplace realities
Oxford University Press, 2010 г.
ISBN 978-0-19-955651-9
Книга
Seth, R.
Creating customer delight: the how and why of CRM
Response Books, 2005 г.
ISBN 0-7619-3296-8
Seth, R.
Creating customer delight: the how and why of CRM
Response Books, 2005 г.
ISBN 0-7619-3296-8
Книга
Gould, R.
Creating the strategy: winning and keeping customers in B2B markets
Kogan Page, 2012 г.
ISBN 978-0-7494-6614-5
Gould, R.
Creating the strategy: winning and keeping customers in B2B markets
Kogan Page, 2012 г.
ISBN 978-0-7494-6614-5
Книга
Shaw, C.
Customer experience: future trends and insights
ISBN 978-0-230-24781-9
Shaw, C.
Customer experience: future trends and insights
Серия: Beyond philosophy
Palgrave Macmillan, 2010 г.ISBN 978-0-230-24781-9
Книга
Goodman, J. A.
Customer experience 3.0: high-profit strategies in the age of techno service
AMACOM, 2014 г.
ISBN 9780814433881
Goodman, J. A.
Customer experience 3.0: high-profit strategies in the age of techno service
AMACOM, 2014 г.
ISBN 9780814433881
Книга
Schmitt, B. H.
Customer experience management: a revolutionary approach to connecting with your customers
John Wiley & Sons, 2003 г.
ISBN 978-0-471-23774-7
Schmitt, B. H.
Customer experience management: a revolutionary approach to connecting with your customers
John Wiley & Sons, 2003 г.
ISBN 978-0-471-23774-7
Книга
Buttle, F.
Customer relationship management: concepts and technologies
Elsevier, Butterworth-Heinemann, 2010 г.
ISBN 978-1-85617-522-7
Buttle, F.
Customer relationship management: concepts and technologies
Elsevier, Butterworth-Heinemann, 2010 г.
ISBN 978-1-85617-522-7
Книга
Buttle, F.
Customer relationship management: concepts and technologies
Routledge, 2019 г.
ISBN 9781138498259
Buttle, F.
Customer relationship management: concepts and technologies
Routledge, 2019 г.
ISBN 9781138498259
Книга
Colomo-Palacios, R.
Customer relationship management and the social and semantic web: enabling cliens conexus
ISBN 978-1-613-50044-6
Colomo-Palacios, R.
Customer relationship management and the social and semantic web: enabling cliens conexus
Серия: Premier reference source
Business Science Reference, 2012 г.ISBN 978-1-613-50044-6
Книга
Belding, S.
Dealing with the customer from hell: a survival guide
Kogan Page, 2005 г.
ISBN 0-7494-4451-7
Belding, S.
Dealing with the customer from hell: a survival guide
Kogan Page, 2005 г.
ISBN 0-7494-4451-7
Книга
Die Praxis des Verkaufs: Vertriebssteuerung, Pre-Sales, Sales, Key-Account-Management
Wiley-VCH, 2008 г.
ISBN 978-3-527-50328-5
Die Praxis des Verkaufs: Vertriebssteuerung, Pre-Sales, Sales, Key-Account-Management
Wiley-VCH, 2008 г.
ISBN 978-3-527-50328-5
Книга
Lizotte, O.
Do you CRM me?: an analytical guide to customer relationship management
CreateSpace Independent Publishing, 2017 г.
ISBN 9781545079102
Lizotte, O.
Do you CRM me?: an analytical guide to customer relationship management
CreateSpace Independent Publishing, 2017 г.
ISBN 9781545079102
Книга
Chorianopoulos, A.
Effective CRM using predictive analytics
John Wiley & Sons, 2016 г.
ISBN 9781119011552
Chorianopoulos, A.
Effective CRM using predictive analytics
John Wiley & Sons, 2016 г.
ISBN 9781119011552
Книга
Бэр, Дж.
Get feedback: как негативные отзывы сделают ваш продукт лидером рынка
ISBN 9785699996773
Бэр, Дж.
Get feedback: как негативные отзывы сделают ваш продукт лидером рынка
Серия: Сер. "Лучший мировой опыт"
Бомбора, 2018 г.ISBN 9785699996773
Книга
Chakrapani, C.
How to measure service quality & customer satisfaction: the informal field guide for tools and techniques
American Marketing Association, 1998 г.
ISBN 0-87757-267-4
Chakrapani, C.
How to measure service quality & customer satisfaction: the informal field guide for tools and techniques
American Marketing Association, 1998 г.
ISBN 0-87757-267-4
Книга
Frawley, A.
Igniting customer connections: fire up your company's growth by multiplying customer experience & engagement
John Wiley & Sons, 2015 г.
ISBN 9781118916704
Frawley, A.
Igniting customer connections: fire up your company's growth by multiplying customer experience & engagement
John Wiley & Sons, 2015 г.
ISBN 9781118916704
Книга
Johnson, M. D.
Improving customer satisfaction, loyalty, and profit: an integrated measurement and management system
Jossey-Bass Publishers, 2000 г.
ISBN 0-7879-5310-5
Johnson, M. D.
Improving customer satisfaction, loyalty, and profit: an integrated measurement and management system
Jossey-Bass Publishers, 2000 г.
ISBN 0-7879-5310-5
Книга
Peppers, D.
Managing customer experience and relationships: a strategic framework
John Wiley & Sons, 2017 г.
ISBN 9781119236252
Peppers, D.
Managing customer experience and relationships: a strategic framework
John Wiley & Sons, 2017 г.
ISBN 9781119236252
Книга
McKean, J.
Managing customers through economic cycles
John Wiley & Sons, 2010 г.
ISBN 978-0-470-68620-1
McKean, J.
Managing customers through economic cycles
John Wiley & Sons, 2010 г.
ISBN 978-0-470-68620-1
Книга
Smith, S.
Managing the customer experience: turning customers into advocates
Pearson Education, 2002 г.
ISBN 978-0-273-66195-5
Smith, S.
Managing the customer experience: turning customers into advocates
Pearson Education, 2002 г.
ISBN 978-0-273-66195-5
Книга
Myers, J. H.
Measuring customer satisfaction: hot buttons and other measurement issues
American Marketing Association, 1999 г.
ISBN 0-87757-276-3
Myers, J. H.
Measuring customer satisfaction: hot buttons and other measurement issues
American Marketing Association, 1999 г.
ISBN 0-87757-276-3
Книга
Wirth, K.
One-to-one personalization in the age of machine learning: harnessing data to power great customer experiences
Evergage, Inc, 2017 г.
ISBN 9780999369418
Wirth, K.
One-to-one personalization in the age of machine learning: harnessing data to power great customer experiences
Evergage, Inc, 2017 г.
ISBN 9780999369418
Книга
Brasch, C.- M.
Praxishandbuch Kundenmanagement: Grundlagen, Fallbeispiele, Checklisten- nach dem ULTIMA-Ansatz
Wiley-VCH, 2007 г.
ISBN 978-3-527-50250-9
Brasch, C.- M.
Praxishandbuch Kundenmanagement: Grundlagen, Fallbeispiele, Checklisten- nach dem ULTIMA-Ansatz
Wiley-VCH, 2007 г.
ISBN 978-3-527-50250-9
Книга
Gulati, R.
Reorganize for resilience: putting customers at the center of your business
Harvard Business School Publication Corp., 2009 г.
ISBN 978-1-422-11721-7
Gulati, R.
Reorganize for resilience: putting customers at the center of your business
Harvard Business School Publication Corp., 2009 г.
ISBN 978-1-422-11721-7
Книга
Szwarc, P.
Researching customer satisfaction and loyalty: how to find out what people really think
ISBN 0-7494-4336-7
Szwarc, P.
Researching customer satisfaction and loyalty: how to find out what people really think
Серия: Market research in practice
Kogan Page, 2005 г.ISBN 0-7494-4336-7
Книга
Gronroos, C.
Service management and marketing: customer management in service competition
John Wiley & Sons, 2010 г.
ISBN 978-0-470-02862-9
Gronroos, C.
Service management and marketing: customer management in service competition
John Wiley & Sons, 2010 г.
ISBN 978-0-470-02862-9
Книга
Allen, P.
Service orientation: winning strategies and best practices
Cambridge University Press, 2006 г.
ISBN 0-521-84336-7
Allen, P.
Service orientation: winning strategies and best practices
Cambridge University Press, 2006 г.
ISBN 0-521-84336-7
Книга
Lusch, R. F.
Service-dominant logic: premises, perspectives, possibilities
Cambridge University Press, 2014 г.
ISBN 978-0-521-12432-4
Lusch, R. F.
Service-dominant logic: premises, perspectives, possibilities
Cambridge University Press, 2014 г.
ISBN 978-0-521-12432-4
Книга
Bruhn, M.
Services marketing: managing the service value chain
Pearson Education, 2006 г.
ISBN 0-273-68157-5
Bruhn, M.
Services marketing: managing the service value chain
Pearson Education, 2006 г.
ISBN 0-273-68157-5
Книга
Anderson, E.
Social media marketing: game theory and the emergence of collaboration
Springer, 2010 г.
ISBN 978-3-642-13298-8
Anderson, E.
Social media marketing: game theory and the emergence of collaboration
Springer, 2010 г.
ISBN 978-3-642-13298-8
Книга
Шульц, Г.
Starbucks навсегда: как спасти бизнес, не потеряв душу
Манн, Иванов и Фербер, Эксмо, 2013 г.
ISBN 978-5-916576-77-1
Шульц, Г.
Starbucks навсегда: как спасти бизнес, не потеряв душу
Манн, Иванов и Фербер, Эксмо, 2013 г.
ISBN 978-5-916576-77-1
Книга
Brown, S. A.
Strategic customer care: an evolutionary approach to increasing customer value and profitability
John Wiley & Sons Canada, Ltd., 1999 г.
ISBN 0-471-64342-4
Brown, S. A.
Strategic customer care: an evolutionary approach to increasing customer value and profitability
John Wiley & Sons Canada, Ltd., 1999 г.
ISBN 0-471-64342-4
Книга
Payne, A.
Strategic customer management: integrating relationship marketing and CRM
Cambridge University Press, 2013 г.
ISBN 978-1-10-764922-4
Payne, A.
Strategic customer management: integrating relationship marketing and CRM
Cambridge University Press, 2013 г.
ISBN 978-1-10-764922-4
Книга
Strategies for international industrial marketing: the management of customer relationships in European industrial markets
ISBN 978-0-415-65812-6
Strategies for international industrial marketing: the management of customer relationships in European industrial markets
Серия: Routledge library editions
Routledge, 2013 г.ISBN 978-0-415-65812-6
Книга
Martin, D.
Sustainable marketing: Pearson new international edition
Pearson Education Limited, 2014 г.
ISBN 9781292040899
Martin, D.
Sustainable marketing: Pearson new international edition
Pearson Education Limited, 2014 г.
ISBN 9781292040899
Книга
Fatouretchi, M.
The art of CRM: proven strategies for modern customer relationship management
Packt Publishing, 2019 г.
ISBN 9781789538922
Fatouretchi, M.
The art of CRM: proven strategies for modern customer relationship management
Packt Publishing, 2019 г.
ISBN 9781789538922