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----> маркетинговые коммуникации = marketing communication
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- маркетинговые коммуникации = marketing communication
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Статья
Пашутин, С. Б.
"Life placement" - ненавязчивое раскручивание торговой марки
б.г.
ISBN отсутствует
Пашутин, С. Б.
"Life placement" - ненавязчивое раскручивание торговой марки
б.г.
ISBN отсутствует
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Статья
Пашутин, С. Б.
"Игра на публику", или Нетрадиционные способы продвижения торговых марок на российском рынке
б.г.
ISBN отсутствует
Пашутин, С. Б.
"Игра на публику", или Нетрадиционные способы продвижения торговых марок на российском рынке
б.г.
ISBN отсутствует
Статья
Пашутин, С. Б.
"Флэш-моб" - лекарство от скуки или интригующий маркетинг?
б.г.
ISBN отсутствует
Пашутин, С. Б.
"Флэш-моб" - лекарство от скуки или интригующий маркетинг?
б.г.
ISBN отсутствует
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Книга
Piskorski, M. J.
A social strategy: how we profit from social media
Princeton University Press, 2016 г.
ISBN 9780691169262
Piskorski, M. J.
A social strategy: how we profit from social media
Princeton University Press, 2016 г.
ISBN 9780691169262
Книга
Thorson, E.
Advertising age: the principles of advertising and marketing communication at work
South-Western Cengage Learning, 2012 г.
ISBN 978-1-11-197046-8
Thorson, E.
Advertising age: the principles of advertising and marketing communication at work
South-Western Cengage Learning, 2012 г.
ISBN 978-1-11-197046-8
Книга
Belch, G. E.
Advertising and promotion: an integrated marketing communications perspective
McGraw-Hill/Irwin, 2004 г.
ISBN 0-07-121438-0
Belch, G. E.
Advertising and promotion: an integrated marketing communications perspective
McGraw-Hill/Irwin, 2004 г.
ISBN 0-07-121438-0
Книга
Parente, D. E.
Advertising campaign strategy: a guide to marketing communication plans
Thomson, 2006 г.
ISBN 0-324-42282-2
Parente, D. E.
Advertising campaign strategy: a guide to marketing communication plans
Thomson, 2006 г.
ISBN 0-324-42282-2
Книга
Rossiter, J. R.
Advertising communications and promotion management
Irwin/McGraw-Hill, 1998 г.
ISBN 0-07-115514-7
Rossiter, J. R.
Advertising communications and promotion management
Irwin/McGraw-Hill, 1998 г.
ISBN 0-07-115514-7
Книга
Daly, J. A.
Advocacy: championing ideas and influencing others
Yale University Press, 2011 г.
ISBN 978-0-300-18813-4
Daly, J. A.
Advocacy: championing ideas and influencing others
Yale University Press, 2011 г.
ISBN 978-0-300-18813-4
Книга
Райт, Р.
B2B - маркетинг: пошаговое руководство
Баланс Бизнес Букс, 2007 г.
ISBN 978-966-415-000-9
Райт, Р.
B2B - маркетинг: пошаговое руководство
Баланс Бизнес Букс, 2007 г.
ISBN 978-966-415-000-9
Книга
Fill, C.
Bisiness-to-business marketing: relationships, systems and communications
Pearson Education, 2005 г.
ISBN 0-273-68279-2
Fill, C.
Bisiness-to-business marketing: relationships, systems and communications
Pearson Education, 2005 г.
ISBN 0-273-68279-2
Книга
Hofmeyr, J.
Commitment-led marketing: the key to brand profits is in the customer's mind
John Wiley & Sons, Juta & Co, 2000 г.
ISBN 9780770216214
Hofmeyr, J.
Commitment-led marketing: the key to brand profits is in the customer's mind
John Wiley & Sons, Juta & Co, 2000 г.
ISBN 9780770216214
Книга
Kimmel, A. J.
Connecting with consumers: marketing for new marketplace realities
Oxford University Press, 2010 г.
ISBN 978-0-19-955651-9
Kimmel, A. J.
Connecting with consumers: marketing for new marketplace realities
Oxford University Press, 2010 г.
ISBN 978-0-19-955651-9
Книга
Arens, W. F.
Contemporary advertising and integrated marketing communications
McGraw-Hill/Irwin, 2013 г.
ISBN 978-0-07-131838-9
Arens, W. F.
Contemporary advertising and integrated marketing communications
McGraw-Hill/Irwin, 2013 г.
ISBN 978-0-07-131838-9
Книга
Fernandez, J.
Corporate communications: a 21st century primer
Response Books, 2004 г.
ISBN 0-7619-9746-6
Fernandez, J.
Corporate communications: a 21st century primer
Response Books, 2004 г.
ISBN 0-7619-9746-6
Книга
Reisterer, T.
Customer message management: increasing marketing's impact on selling
American Marketing Association, Thomson South-Western, 2006 г.
ISBN 9780324313161
Reisterer, T.
Customer message management: increasing marketing's impact on selling
American Marketing Association, Thomson South-Western, 2006 г.
ISBN 9780324313161
Книга
Павлюк, Ю. А.
Digital всемогущий. 101 инструмент для повышения продаж с помощью цифровых технологий
Эксмо, Бомбора, 2021 г.
ISBN 9785041095659
Павлюк, Ю. А.
Digital всемогущий. 101 инструмент для повышения продаж с помощью цифровых технологий
Эксмо, Бомбора, 2021 г.
ISBN 9785041095659
Книга
Ace, C.
Effective promotional planning for e-business: a practical guide to planning and implementing a promotional plan that works
Butterworth-Heinemann, 2002 г.
ISBN 0-7506-5268-3
Ace, C.
Effective promotional planning for e-business: a practical guide to planning and implementing a promotional plan that works
Butterworth-Heinemann, 2002 г.
ISBN 0-7506-5268-3
Книга
Lea-Greenwood, G.
Fashion marketing communications
John Wiley & Sons, 2013 г.
ISBN 978-1-405-10301-5
Lea-Greenwood, G.
Fashion marketing communications
John Wiley & Sons, 2013 г.
ISBN 978-1-405-10301-5
Книга
Pelsmacker de, P.
Foundations of marketing communications: a European perspective
Prentice Hall, Pearson Education, 2005 г.
ISBN 0-273-70386-2
Pelsmacker de, P.
Foundations of marketing communications: a European perspective
Prentice Hall, Pearson Education, 2005 г.
ISBN 0-273-70386-2
Книга
Бэр, Дж.
Get feedback: как негативные отзывы сделают ваш продукт лидером рынка
ISBN 9785699996773
Бэр, Дж.
Get feedback: как негативные отзывы сделают ваш продукт лидером рынка
Серия: Сер. "Лучший мировой опыт"
Бомбора, 2018 г.ISBN 9785699996773
Книга
Mooij de, M.
Global marketing and advertising: understanding cultural paradoxes
SAGE Publications, 2005 г.
ISBN 1-412-91476-0
Mooij de, M.
Global marketing and advertising: understanding cultural paradoxes
SAGE Publications, 2005 г.
ISBN 1-412-91476-0
Книга
Mooij de, M.
Global marketing and advertising: understanding cultural paradoxes
SAGE Publications, 1998 г.
ISBN 0-8039-5969-9
Mooij de, M.
Global marketing and advertising: understanding cultural paradoxes
SAGE Publications, 1998 г.
ISBN 0-8039-5969-9
Книга
Mooij de, M.
Global marketing and advertising: understanding cultural paradoxes
SAGE, 2019 г.
ISBN 9781544318141
Mooij de, M.
Global marketing and advertising: understanding cultural paradoxes
SAGE, 2019 г.
ISBN 9781544318141
Электронные книги
Payne, A.
Handbook of CRM: achieving excellence in customer management
Elsevier, 2005 г.
ISBN 9780080476933
Payne, A.
Handbook of CRM: achieving excellence in customer management
Elsevier, 2005 г.
ISBN 9780080476933
Книга
Neidle, A.
How to get into advertising: a guide to careers in advertising, media and marketing communications
Continuum, 2002 г.
ISBN 0-8264-5767-3
Neidle, A.
How to get into advertising: a guide to careers in advertising, media and marketing communications
Continuum, 2002 г.
ISBN 0-8264-5767-3
Книга
Schultz, D.
IMC - the next generation: five steps for delivering value and measuring returns using marketing communication
McGraw-Hill, 2004 г.
ISBN 0-07-141662-5
Schultz, D.
IMC - the next generation: five steps for delivering value and measuring returns using marketing communication
McGraw-Hill, 2004 г.
ISBN 0-07-141662-5
Книга
Masterman, G.
Innovative marketing communications: strategies for the events industry
ISBN 0-7506-6361-8
Masterman, G.
Innovative marketing communications: strategies for the events industry
Серия: Events management series
Elsevier, Butterworth-Heinemann, 2006 г.ISBN 0-7506-6361-8
Книга
Clow, K. E.
Integrated advertising, promotion, and marketing communications
Pearson Education, 2007 г.
ISBN 0-13-186622-2
Clow, K. E.
Integrated advertising, promotion, and marketing communications
Pearson Education, 2007 г.
ISBN 0-13-186622-2
Книга
Clow, K. E.
Integrated advertising, promotion, and marketing communications
Pearson, 2012 г.
ISBN 978-0-273-75328-5
Clow, K. E.
Integrated advertising, promotion, and marketing communications
Pearson, 2012 г.
ISBN 978-0-273-75328-5
Книга
Pickton, D.
Integrated marketing communications
Prentice Hall, Pearson Education, 2005 г.
ISBN 0-273-67645-8
Pickton, D.
Integrated marketing communications
Prentice Hall, Pearson Education, 2005 г.
ISBN 0-273-67645-8
Книга
Shimp, T. A.
Integrated marketing communications in advertising and promotion
South-Western Cengage Learning, 2010 г.
ISBN 978-0-324-66531-4
Shimp, T. A.
Integrated marketing communications in advertising and promotion
South-Western Cengage Learning, 2010 г.
ISBN 978-0-324-66531-4
Книга
Language and the market
ISBN 978-0-230-21060-8
Language and the market
Серия: Language and globalization
Palgrave Macmillan, 2010 г.ISBN 978-0-230-21060-8
Книга
Mautner, G.
Language and the market society: critical reflections on discourse and dominance
Routledge, 2013 г.
ISBN 978-0-415-85244-9
Mautner, G.
Language and the market society: critical reflections on discourse and dominance
Routledge, 2013 г.
ISBN 978-0-415-85244-9
Книга
Batterley, R.
Leading through relationship marketing: how winning organisations leverage stakeholder relationships to improve business performance
McGraw-Hill, 2004 г.
ISBN 0-07-471374-4
Batterley, R.
Leading through relationship marketing: how winning organisations leverage stakeholder relationships to improve business performance
McGraw-Hill, 2004 г.
ISBN 0-07-471374-4
Книга
Usunier, J.- C.
Marketing across cultures
Prentice Hall, Pearson Education, 2000 г.
ISBN 0-13-010668-2
Usunier, J.- C.
Marketing across cultures
Prentice Hall, Pearson Education, 2000 г.
ISBN 0-13-010668-2
Книга
Marketing communication: new approaches, technologies, and stytes
Oxford University Press, 2005 г.
ISBN 0-19-927695-1
Marketing communication: new approaches, technologies, and stytes
Oxford University Press, 2005 г.
ISBN 0-19-927695-1
Книга
Fill, C.
Marketing communications: engagements, strategies and practice
Pearson Education, 2006 г.
ISBN 0-273-68772-7
Fill, C.
Marketing communications: engagements, strategies and practice
Pearson Education, 2006 г.
ISBN 0-273-68772-7