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Электронный каталог: Kumar, N. - Marketing as strategy
Kumar, N. - Marketing as strategy
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Автор: Kumar, N.
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
Издательство: Harvard Business School Press, 2004 г.
ISBN 1-591-39210-1
Автор: Kumar, N.
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation
Издательство: Harvard Business School Press, 2004 г.
ISBN 1-591-39210-1
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Книга
339.1 K91
Kumar, N.
Marketing as strategy: understanding the CEO's agenda for driving growth and innovation / N. Kumar; Foreword by P. Kotler. – Boston; Toronto; London: Harvard Business School Press, 2004. – 270 с. – На англ. яз. – ISBN 1-591-39210-1.
339.138
общий = Маркетинг = marketing : стратегический = strategic marketing
21469 ин Библиотека НИУ ВШЭ Покровский б-р, контр. экз. : Pokrovsky blvd., Single copy Научный 339.1 K91
339.1 K91
Kumar, N.
Marketing as strategy: understanding the CEO's agenda for driving growth and innovation / N. Kumar; Foreword by P. Kotler. – Boston; Toronto; London: Harvard Business School Press, 2004. – 270 с. – На англ. яз. – ISBN 1-591-39210-1.
339.138
общий = Маркетинг = marketing : стратегический = strategic marketing
21469 ин Библиотека НИУ ВШЭ Покровский б-р, контр. экз. : Pokrovsky blvd., Single copy Научный 339.1 K91