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--> Маркетинг = marketing
----> реклама = advertising
------> реклама = advertising
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--> Маркетинг = marketing
----> реклама = advertising
------> реклама = advertising
Рубрика
- Название:
- реклама = advertising
- Название:
- управление рекламой. Рекламный менеджмент = advertising management [659.113]
- Название:
- социальная реклама = social advertising [659.121]
- Название:
- информационные технологии. Интернет и реклама = IT. Internet advertising [659.1:004]
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Связанные описания:
Книга
"The best seller from Italy" Scavolini 1961-2011: 50 years of kitchens
Skira, 2010 г.
ISBN 978-88-572-0631-8
"The best seller from Italy" Scavolini 1961-2011: 50 years of kitchens
Skira, 2010 г.
ISBN 978-88-572-0631-8
На полку 
Статья
Пашутин, С. Б.
"Флэш-моб" - лекарство от скуки или интригующий маркетинг?
б.г.
ISBN отсутствует
Пашутин, С. Б.
"Флэш-моб" - лекарство от скуки или интригующий маркетинг?
б.г.
ISBN отсутствует
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Книга
1000 retail graphics: from signage to logos and everything in-store
Rockport Publishers, 2009 г.
ISBN 978-1-592-53549-1
1000 retail graphics: from signage to logos and everything in-store
Rockport Publishers, 2009 г.
ISBN 978-1-592-53549-1
Книга
1000 способов шрифтового дизайна: шрифты достигшие совершенства
ISBN 5-900045-72-2
1000 способов шрифтового дизайна: шрифты достигшие совершенства
Серия: Сер. "Книжки с кartинками"
РИП-холдинг, 2005 г.ISBN 5-900045-72-2
Книга
Hoffman, B.
101 ideas about advertising: the strange world of advertising in 101 delicious bite-size pieces
Hoffman/Lewis, 2012 г.
ISBN 978-0-9796885-4-6
Hoffman, B.
101 ideas about advertising: the strange world of advertising in 101 delicious bite-size pieces
Hoffman/Lewis, 2012 г.
ISBN 978-0-9796885-4-6
Книга
Гэд, Т.
4D брэндинг: взламывая корпоративный код сетевой экономики
Стокгольмская школа экономики в Санкт-Петербурге, 2003 г.
ISBN 5-315-00017-6
Гэд, Т.
4D брэндинг: взламывая корпоративный код сетевой экономики
Стокгольмская школа экономики в Санкт-Петербурге, 2003 г.
ISBN 5-315-00017-6
Книга
Матанцев, А. Н.
600 способов продвижения торговой марки
Дело и Сервис, 2003 г.
ISBN 5-8018-0208-8
Матанцев, А. Н.
600 способов продвижения торговой марки
Дело и Сервис, 2003 г.
ISBN 5-8018-0208-8
Книга
O'Grady, J. V.
A designer's research manual: succeed in design by knowing your client and what they really need
ISBN 978-1-592-53257-5
O'Grady, J. V.
A designer's research manual: succeed in design by knowing your client and what they really need
Серия: Design field guides
Rockport Publishers, 2006 г.ISBN 978-1-592-53257-5
Книга
Lewis, R. W.
Absolut sequel: the absolut advertising story continues
RL Ideas,Ltd., 2005 г.
ISBN отсутствует
Lewis, R. W.
Absolut sequel: the absolut advertising story continues
RL Ideas,Ltd., 2005 г.
ISBN отсутствует
Книга
Berger, A. A.
Ads, fads, and consumer culture: advertising's impact on American character and society
Rowman & Littlefield Publishers, Inc., 2011 г.
ISBN 978-1-442-20669-4
Berger, A. A.
Ads, fads, and consumer culture: advertising's impact on American character and society
Rowman & Littlefield Publishers, Inc., 2011 г.
ISBN 978-1-442-20669-4
Книга
AdValue: twenty ways advertising works for business
Butterworth-Heinemann, 2003 г.
ISBN 0-7506-5501-1
AdValue: twenty ways advertising works for business
Butterworth-Heinemann, 2003 г.
ISBN 0-7506-5501-1
Книга
Jefkins, F.
Advertising
ISBN 978-0-273-63435-5
Jefkins, F.
Advertising
Серия: Frameworks
Pearson Education, Financial Times/Prentice Hall, 2000 г.ISBN 978-0-273-63435-5
Книга
Fletcher, W.
Advertising: a very short introduction
ISBN 978-0-19-956892-5
Fletcher, W.
Advertising: a very short introduction
Серия: Very short introductions
Oxford University Press, 2010 г.ISBN 978-0-19-956892-5
Книга
Krugman, D. M.
Advertising: its role in modern marketing
The Dryden Press, 1994 г.
ISBN отсутствует
Krugman, D. M.
Advertising: its role in modern marketing
The Dryden Press, 1994 г.
ISBN отсутствует
Книга
Wells, W.
Advertising: principles & practice
Pearson Prentice Hall, Pearson Education International, 2006 г.
ISBN 0-13-196881-5
Wells, W.
Advertising: principles & practice
Pearson Prentice Hall, Pearson Education International, 2006 г.
ISBN 0-13-196881-5
Книга
Wells, W.
Advertising: principles and practice
Pearson Education, Prentice Hall, 2003 г.
ISBN 0-13-120206-5
Wells, W.
Advertising: principles and practice
Pearson Education, Prentice Hall, 2003 г.
ISBN 0-13-120206-5
Книга
Advertising & IMC: principles & practice
Pearson, Pearson Education International, 2019 г.
ISBN 9780134480435
Advertising & IMC: principles & practice
Pearson, Pearson Education International, 2019 г.
ISBN 9780134480435
Книга
Stoklossa, U.
Advertising: new techniques for visual seduction
Thames and Hudson, 2007 г.
ISBN 0-500-51340-6
Stoklossa, U.
Advertising: new techniques for visual seduction
Thames and Hudson, 2007 г.
ISBN 0-500-51340-6
Книга
Thorson, E.
Advertising age: the principles of advertising and marketing communication at work
South-Western Cengage Learning, 2012 г.
ISBN 978-1-11-197046-8
Thorson, E.
Advertising age: the principles of advertising and marketing communication at work
South-Western Cengage Learning, 2012 г.
ISBN 978-1-11-197046-8
Книга
Malefyt, T. de Waal
Advertising and anthropology: ethnographic practice and cultural perspectives
Berg, 2012 г.
ISBN 978-0-85785-202-1
Malefyt, T. de Waal
Advertising and anthropology: ethnographic practice and cultural perspectives
Berg, 2012 г.
ISBN 978-0-85785-202-1
Книга
Holm, N.
Advertising and consumer society: a critical introduction
Palgrave Macmillan, 2017 г.
ISBN 9781137471741
Holm, N.
Advertising and consumer society: a critical introduction
Palgrave Macmillan, 2017 г.
ISBN 9781137471741
Книга
O'Guinn, T. C.
Advertising and integrated brand promotion
South-Western Cengage Learning, 2009 г.
ISBN 978-0-324-56867-7
O'Guinn, T. C.
Advertising and integrated brand promotion
South-Western Cengage Learning, 2009 г.
ISBN 978-0-324-56867-7
Книга
O'Guinn, T. C.
Advertising and integrated brand promotion
Thomson South-Western, 2006 г.
ISBN 0-324-31132-X
O'Guinn, T. C.
Advertising and integrated brand promotion
Thomson South-Western, 2006 г.
ISBN 0-324-31132-X
Книга
Belch, G. E.
Advertising and promotion: an integrated marketing communications perspective
Irwin/McGraw-Hill, 1999 г.
ISBN 0-07-116088-4
Belch, G. E.
Advertising and promotion: an integrated marketing communications perspective
Irwin/McGraw-Hill, 1999 г.
ISBN 0-07-116088-4
Книга
Belch, G. E.
Advertising and promotion: an integrated marketing communications perspective
McGraw-Hill/Irwin, 2004 г.
ISBN 0-07-121438-0
Belch, G. E.
Advertising and promotion: an integrated marketing communications perspective
McGraw-Hill/Irwin, 2004 г.
ISBN 0-07-121438-0
Книга
Hackley, C.
Advertising and promotion: communicating brands
SAGE Publications, 2005 г.
ISBN 0-7619-4154-1
Hackley, C.
Advertising and promotion: communicating brands
SAGE Publications, 2005 г.
ISBN 0-7619-4154-1
Книга
Semenik, R. J.
Advertising and promotions: an integrated brand approach
South-Western Cengage Learning, 2012 г.
ISBN 978-0-538-47986-8
Semenik, R. J.
Advertising and promotions: an integrated brand approach
South-Western Cengage Learning, 2012 г.
ISBN 978-0-538-47986-8
Книга
Advertising and reality: a global study of representation and content
Continuum, 2012 г.
ISBN 978-1-441-19194-6
Advertising and reality: a global study of representation and content
Continuum, 2012 г.
ISBN 978-1-441-19194-6
Книга
Frith, K. T.
Advertising and societies: global issues
Peter Lang, 2010 г.
ISBN 978-1-433-10385-8
Frith, K. T.
Advertising and societies: global issues
Peter Lang, 2010 г.
ISBN 978-1-433-10385-8
Книга
Kelly-Holmes, H.
Advertising as multilingual communication
Palgrave Macmillan, 2005 г.
ISBN 1-403-91725-6
Kelly-Holmes, H.
Advertising as multilingual communication
Palgrave Macmillan, 2005 г.
ISBN 1-403-91725-6
Книга
Vilanilam, J. V.
Advertising basics!: a resouce guide for beginners
Response Books, 2004 г.
ISBN 0-7619-9810-1
Vilanilam, J. V.
Advertising basics!: a resouce guide for beginners
Response Books, 2004 г.
ISBN 0-7619-9810-1
Книга
Landa, R.
Advertising by design: generating and designing creative ideas across media
John Wiley & Sons, 2010 г.
ISBN 978-0-470-36268-6
Landa, R.
Advertising by design: generating and designing creative ideas across media
John Wiley & Sons, 2010 г.
ISBN 978-0-470-36268-6
Книга
Parente, D. E.
Advertising campaign strategy: a guide to marketing communication plans
Thomson, 2006 г.
ISBN 0-324-42282-2
Parente, D. E.
Advertising campaign strategy: a guide to marketing communication plans
Thomson, 2006 г.
ISBN 0-324-42282-2
Книга
Parente, D.
Advertising campaign strategy: a guide to marketing communication plans
The Dryden Press, 2000 г.
ISBN 0-03-021114-X
Parente, D.
Advertising campaign strategy: a guide to marketing communication plans
The Dryden Press, 2000 г.
ISBN 0-03-021114-X
Книга
Rossiter, J. R.
Advertising communications and promotion management
Irwin/McGraw-Hill, 1998 г.
ISBN 0-07-115514-7
Rossiter, J. R.
Advertising communications and promotion management
Irwin/McGraw-Hill, 1998 г.
ISBN 0-07-115514-7
Книга
Rossiter, J. R.
Advertising communications and promotion management
McGraw-Hill, 1997 г.
ISBN 0-07-114667-9
Rossiter, J. R.
Advertising communications and promotion management
McGraw-Hill, 1997 г.
ISBN 0-07-114667-9
Многотомник
Advertising copy annual 2002
Tokyo Copywriters Club, Rikuyosha Co.,Ltd., 2002 г.
ISBN 4-89737-444-8
Advertising copy annual 2002
Tokyo Copywriters Club, Rikuyosha Co.,Ltd., 2002 г.
ISBN 4-89737-444-8
Книга
Altstiel, T.
Advertising creative: strategy, copy, design
SAGE Publications, 2013 г.
ISBN 978-1-452-20363-8
Altstiel, T.
Advertising creative: strategy, copy, design
SAGE Publications, 2013 г.
ISBN 978-1-452-20363-8