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- Паблик Рилейшнз. Связи с общественностью
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Книга
50 лучших проектов Национальной премии в области развития общественных связей "Серебряный лучник"...
Изд-во ИМА-пресс, 2005 г.
ISBN 5-901401-26-3
50 лучших проектов Национальной премии в области развития общественных связей "Серебряный лучник"...
Изд-во ИМА-пресс, 2005 г.
ISBN 5-901401-26-3
На полку
Книга
Smith, R. D.
Becoming a public relations writer: a writing workbook for emerging and established media
Routledge, 2012 г.
ISBN 978-0-415-88802-8
Smith, R. D.
Becoming a public relations writer: a writing workbook for emerging and established media
Routledge, 2012 г.
ISBN 978-0-415-88802-8
Книга
Best practices for transportation agency use of social media
CRC Press, 2014 г.
ISBN 978-1-466-56860-0
Best practices for transportation agency use of social media
CRC Press, 2014 г.
ISBN 978-1-466-56860-0
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Книга
Flynn, N.
Blog rules: a business guide to managing policy, public relations, and legal issues
AMACOM, 2006 г.
ISBN 978-0-8144-7355-9
Flynn, N.
Blog rules: a business guide to managing policy, public relations, and legal issues
AMACOM, 2006 г.
ISBN 978-0-8144-7355-9
Книга
Eshuis, J.
Branding in governance and public management
Routledge, 2012 г.
ISBN 978-0-415-88517-1
Eshuis, J.
Branding in governance and public management
Routledge, 2012 г.
ISBN 978-0-415-88517-1
Книга
Beckwith, S.
Complete publicity plans: how to create publicity that will spark media exposure and excitement
ISBN 1-580-62771-4
Beckwith, S.
Complete publicity plans: how to create publicity that will spark media exposure and excitement
Серия: Streetwise
Adams Media Corporation, 2003 г.ISBN 1-580-62771-4
Книга
Goodman, M. B.
Corporate communication: strategic adaptation for global practice
Peter Lang, 2010 г.
ISBN 978-1-433-10621-7
Goodman, M. B.
Corporate communication: strategic adaptation for global practice
Peter Lang, 2010 г.
ISBN 978-1-433-10621-7
Книга
Fernandez, J.
Corporate communications: a 21st century primer
Response Books, 2004 г.
ISBN 0-7619-9746-6
Fernandez, J.
Corporate communications: a 21st century primer
Response Books, 2004 г.
ISBN 0-7619-9746-6
Книга
Davies, G.
Corporate reputation and competitiveness
Routledge, Taylor & Francis, 2003 г.
ISBN 0-415-28743-X
Davies, G.
Corporate reputation and competitiveness
Routledge, Taylor & Francis, 2003 г.
ISBN 0-415-28743-X
Книга
Haywood, R.
Corporate reputation, the brand and the bottom line: powerful proven communication strategies for maximizing value
Kogan Page, 2005 г.
ISBN 0-7494-4408-8
Haywood, R.
Corporate reputation, the brand and the bottom line: powerful proven communication strategies for maximizing value
Kogan Page, 2005 г.
ISBN 0-7494-4408-8
Книга
Hiebert, R. E.
Courtier to the crowd: the story Ivy Lee and the development of public relations
Iowa State University Press, 1966 г.
ISBN отсутствует
Hiebert, R. E.
Courtier to the crowd: the story Ivy Lee and the development of public relations
Iowa State University Press, 1966 г.
ISBN отсутствует
Книга
Digital government: e-government research, case studies, and implementation
Springer, 2008 г.
ISBN 978-0-387-71610-7
Digital government: e-government research, case studies, and implementation
Springer, 2008 г.
ISBN 978-0-387-71610-7
Книга
Urban, G.
Don't just relate - advocate!: a blueprint for profit in the era of customer power
Wharton School Publishing, 2005 г.
ISBN 0-13-191361-1
Urban, G.
Don't just relate - advocate!: a blueprint for profit in the era of customer power
Wharton School Publishing, 2005 г.
ISBN 0-13-191361-1
Книга
Bland, M.
Effective media relations: how to get results
ISBN 0-7494-4380-4
Bland, M.
Effective media relations: how to get results
Серия: PR in practice series
Kogan Page, 2005 г.ISBN 0-7494-4380-4
Книга
Green, A.
Effective personal communication skills for public relations
ISBN 0-7494-4407-X
Green, A.
Effective personal communication skills for public relations
Серия: PR in practice series
Kogan Page, 2006 г.ISBN 0-7494-4407-X
Книга
Ace, C.
Effective promotional planning for e-business: a practical guide to planning and implementing a promotional plan that works
Butterworth-Heinemann, 2002 г.
ISBN 0-7506-5268-3
Ace, C.
Effective promotional planning for e-business: a practical guide to planning and implementing a promotional plan that works
Butterworth-Heinemann, 2002 г.
ISBN 0-7506-5268-3
Книга
Foster, J.
Effective writing skills for public relations
ISBN 0-7494-4381-2
Foster, J.
Effective writing skills for public relations
Серия: PR in practice series
Kogan Page, 2005 г.ISBN 0-7494-4381-2
Многотомник
Encyclopedia of public relations: in 2 vol.
SAGE Publications, 2005 г.
ISBN 978-0-7619-2733-4
Encyclopedia of public relations: in 2 vol.
SAGE Publications, 2005 г.
ISBN 978-0-7619-2733-4
Книга
Winkin, Y.
Erving Goffman: a critical introduction to media and communication theory
Peter Lang, 2013 г.
ISBN 9781433109935
Winkin, Y.
Erving Goffman: a critical introduction to media and communication theory
Peter Lang, 2013 г.
ISBN 9781433109935
Книга
Watson, T.
Evaluating public relations: a best practice guide to public relations planning, research & evaluation
Kogan Page, 2005 г.
ISBN 0-7494-4306-5
Watson, T.
Evaluating public relations: a best practice guide to public relations planning, research & evaluation
Kogan Page, 2005 г.
ISBN 0-7494-4306-5
Книга
Rojek, C.
Event power: how global events manage and manipulate
SAGE Publications, 2013 г.
ISBN 978-0-85702-518-0
Rojek, C.
Event power: how global events manage and manipulate
SAGE Publications, 2013 г.
ISBN 978-0-85702-518-0
Книга
Davis, A.
Everything you should know about public relations: direct answers to over 500 questions
Kogan Page, 2003 г.
ISBN 0-7494-3925-4
Davis, A.
Everything you should know about public relations: direct answers to over 500 questions
Kogan Page, 2003 г.
ISBN 0-7494-3925-4
Книга
Tench, R.
Exploring public relations: global strategic communication
Pearson Education, 2017 г.
ISBN отсутствует
Tench, R.
Exploring public relations: global strategic communication
Pearson Education, 2017 г.
ISBN отсутствует
Книга
From massacres to genocide: the media, public policy, and humanitarian crises
The Brookings Institution, The World Peace Foundation, 1996 г.
ISBN 0-8157-7590-3
From massacres to genocide: the media, public policy, and humanitarian crises
The Brookings Institution, The World Peace Foundation, 1996 г.
ISBN 0-8157-7590-3
Книга
From text to political positions: text analysis across disciplines
John Benjamins Publishing Company, 2014 г.
ISBN 978-90-272-0646-6
From text to political positions: text analysis across disciplines
John Benjamins Publishing Company, 2014 г.
ISBN 978-90-272-0646-6
Книга
Киселев, К. В.
GR: теория и практика: учебник
Изд-во С.-Петерб. ун-та, 2013 г.
ISBN 978-5-288-05496-9
Киселев, К. В.
GR: теория и практика: учебник
Изд-во С.-Петерб. ун-та, 2013 г.
ISBN 978-5-288-05496-9
Книга
Сморгунов, Л. В.
GR-связи с государством: теория, практика и механизмы взаимодействия бизнеса и гражданского общес...: учеб. пособие
ISBN 978-5-8243-1533-2
Сморгунов, Л. В.
GR-связи с государством: теория, практика и механизмы взаимодействия бизнеса и гражданского общес...: учеб. пособие
Серия: Сер. "Политология России"
РОССПЭН, 2012 г.ISBN 978-5-8243-1533-2
Книга
Levine, M.
Guerrilla P.R. wired: waging a successful publicity campaign online, offline, and everywhere in between
McGraw-Hill, 2002 г.
ISBN 0-07-138232-1
Levine, M.
Guerrilla P.R. wired: waging a successful publicity campaign online, offline, and everywhere in between
McGraw-Hill, 2002 г.
ISBN 0-07-138232-1
Книга
Handbook of social media management: value chain and business models in changing media markets
Springer, 2013 г.
ISBN 978-3-642-28896-8
Handbook of social media management: value chain and business models in changing media markets
Springer, 2013 г.
ISBN 978-3-642-28896-8
Книга
Rein, I.
High visibility: transforming your personal and professional brand
McGraw-Hill, 2006 г.
ISBN 978-0-07-145680-7
Rein, I.
High visibility: transforming your personal and professional brand
McGraw-Hill, 2006 г.
ISBN 978-0-07-145680-7
Книга
Stone, N.
How to Manage Public Relations: Practical Guideliness for Effective PR Management
McGraw-Hill, 1991 г.
ISBN 0-07-707454-8
Stone, N.
How to Manage Public Relations: Practical Guideliness for Effective PR Management
McGraw-Hill, 1991 г.
ISBN 0-07-707454-8
Книга
Meadows, T.
How to set up & run a fashion label
Laurence King Publishing, 2016 г.
ISBN 9781856698924
Meadows, T.
How to set up & run a fashion label
Laurence King Publishing, 2016 г.
ISBN 9781856698924
Книга
Kunczik, M.
Images of nations and international public relations
Routledge, 2014 г.
ISBN 978-0-8058-1714-0
Kunczik, M.
Images of nations and international public relations
Routledge, 2014 г.
ISBN 978-0-8058-1714-0
Книга
Коноплев, Е. С.
Info-драйвер: как выжить в мире информации
Питер, 2009 г.
ISBN 978-5-388-00328-7
Коноплев, Е. С.
Info-драйвер: как выжить в мире информации
Питер, 2009 г.
ISBN 978-5-388-00328-7
Книга
Page, J. T.
Introduction to strategic public relations: digital, global, and socially responsible communication
SAGE Publications, 2019 г.
ISBN 9781506358031
Page, J. T.
Introduction to strategic public relations: digital, global, and socially responsible communication
SAGE Publications, 2019 г.
ISBN 9781506358031
Книга
Галло, К.
iПрезентация: уроки убеждения от лидера Apple Стива Джобса
Манн, Иванов и Фербер, 2011 г.
ISBN 978-5-916572-25-4
Галло, К.
iПрезентация: уроки убеждения от лидера Apple Стива Джобса
Манн, Иванов и Фербер, 2011 г.
ISBN 978-5-916572-25-4
Книга
Still, J. M.
Managing your brand: career management and personal PR for librarians
Elsevier, Chandos Publishing, 2015 г.
ISBN 978-1-84334-769-9
Still, J. M.
Managing your brand: career management and personal PR for librarians
Elsevier, Chandos Publishing, 2015 г.
ISBN 978-1-84334-769-9
Книга
French, Y.
Marketing and public relations for museums, galleries, cultural and heritage attractions
Routledge, 2011 г.
ISBN 978-0-415-61046-9
French, Y.
Marketing and public relations for museums, galleries, cultural and heritage attractions
Routledge, 2011 г.
ISBN 978-0-415-61046-9
Книга
Jain, G. R.
Marketing communications industry: entrepreneurial case studies
Response Books, 2008 г.
ISBN 978-81-7829-868-9
Jain, G. R.
Marketing communications industry: entrepreneurial case studies
Response Books, 2008 г.
ISBN 978-81-7829-868-9
Книга
Copley, P.
Marketing communications management: concepts and theories, cases and practices
Elsevier, Butterworth-Heinemann, 2004 г.
ISBN 0-7506-5294-2
Copley, P.
Marketing communications management: concepts and theories, cases and practices
Elsevier, Butterworth-Heinemann, 2004 г.
ISBN 0-7506-5294-2