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The art of writing advertising
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The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett
Серия: A McGraw-Hill advertising classic
Издательство: McGraw-Hill, 2003 г.
ISBN 0-07-141093-7
Автор:
The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett
Серия: A McGraw-Hill advertising classic
Издательство: McGraw-Hill, 2003 г.
ISBN 0-07-141093-7
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65 A81
The art of writing advertising: conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett / Interviewed by D. Higgins. – New York [etc.]: McGraw-Hill, 2003. – 125 с. – (A McGraw-Hill advertising classic). – На англ. яз. – ISBN 0-07-141093-7.
659
общий = Маркетинг = marketing : реклама = advertising
21441 ин Библиотека НИУ ВШЭ Покровский б-р, контр. экз. : Pokrovsky blvd., Single copy Научный 65 A81
65 A81
The art of writing advertising: conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett / Interviewed by D. Higgins. – New York [etc.]: McGraw-Hill, 2003. – 125 с. – (A McGraw-Hill advertising classic). – На англ. яз. – ISBN 0-07-141093-7.
659
общий = Маркетинг = marketing : реклама = advertising
21441 ин Библиотека НИУ ВШЭ Покровский б-р, контр. экз. : Pokrovsky blvd., Single copy Научный 65 A81