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Simulation with arena
Экз. чит. зала
Книга
Kelton, W. D.
Simulation with arena
Серия: McGraw-Hill series in industrial engineering and management science
McGraw-Hill, 1998 г.
ISBN 0-07-561259-3


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Readings in social threory
Доступно
 1 из 1
Книга

Readings in social threory: the classic tradition to post-modernism
McGraw-Hill, 2004 г.
ISBN 0-07-121537-9


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Classical sociological theory
Доступно
 1 из 1
Книга
Ritzer, G.
Classical sociological theory
McGraw-Hill, 2004 г.
ISBN 0-07-121629-4


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Sociological theory
Доступно
 1 из 1
Книга
Ritzer, G.
Sociological theory
McGraw-Hill, 2004 г.
ISBN 0-07-123267-2


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Modern sociological theory
Доступно
 1 из 2
Книга
Ritzer, G.
Modern sociological theory
McGraw-Hill, 2004 г.
ISBN 0-07-121630-8


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The economics of European integration
Экз. чит. зала
Книга
Baldwin, R.
The economics of European integration
McGraw-Hill, 2004 г.
ISBN 0-07-710394-7


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Introductory mathematical methods in economics
Экз. чит. зала
Книга
Wisniewski, M.
Introductory mathematical methods in economics
McGraw-Hill, 1996 г.
ISBN 0-07-709109-4


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Schaum`s outline of mathematical handbook of formulas and tables
Экз. чит. зала
Книга
Spiegel, M. R.
Schaum`s outline of mathematical handbook of formulas and tables
McGraw-Hill, 1999 г.
ISBN 0-07-038203-4


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Market movers
Экз. чит. зала
Книга
Jones, M.
Market movers: understanding and using economic indicators from the Big Five economies
McGraw-Hill, 2005 г.
ISBN отсутствует


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Economics for business
Экз. чит. зала
Книга
Begg, D.
Economics for business
McGraw-Hill, 2004 г.
ISBN 0-07-710429-3


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Introduction to organizational behaviour
Экз. чит. зала
Книга
Ellis, S.
Introduction to organizational behaviour
McGraw-Hill, 2000 г.
ISBN 0-07-709535-9


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M&amp;A integration
Экз. чит. зала
Книга
Schweiger, D. M.
M&A integration: a framework for executives and managers
McGraw-Hill, 2002 г.
ISBN 0-07-138303-4


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Strategic supply chain management
Экз. чит. зала
Книга
Cohen, S.
Strategic supply chain management: the five disciplines for top performance
McGraw-Hill, 2005 г.
ISBN 0-07-143217-5


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The manager's guide to distribution channels
Экз. чит. зала
Книга
Gorchels, L.
The manager's guide to distribution channels
McGraw-Hill, 2004 г.
ISBN 0-07-142868-2


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Supply chain strategy
Экз. чит. зала
Книга
Frazelle, E.
Supply chain strategy: the logistics of supply chain management
Серия: Logistics management library
McGraw-Hill, 2002 г.
ISBN отсутствует


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Industrial economics and organization
Экз. чит. зала
Книга
Andreosso, B.
Industrial economics and organization: a European perspective
McGraw-Hill, 2005 г.
ISBN 0-07-710422-6


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Operations management
Экз. чит. зала
Книга
Schroeder, R. G.
Operations management: decision making in the operations function
Серия: McGraw-Hill series in management
McGraw-Hill, 1989 г.
ISBN 0-07-055618-0


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Business today
Экз. чит. зала
Книга
Rachman, D. J.
Business today
McGraw-Hill, 1990 г.
ISBN 0-07-557120-X


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Planning and markets
Экз. чит. зала
Книга
Dunlop, J. T.
Planning and markets: modern trends in various economic systems
McGraw-Hill, 1969 г.
ISBN отсутствует


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Fundamental methods of mathematical economics
Экз. чит. зала
Книга
Chiang, A. C.
Fundamental methods of mathematical economics
McGraw-Hill, 2005 г.
ISBN 0-07-123823-9


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The art of writing advertising
Экз. чит. зала
Книга

The art of writing advertising: conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett
Серия: A McGraw-Hill advertising classic
McGraw-Hill, 2003 г.
ISBN 0-07-141093-7


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Brand warfare
Экз. чит. зала
Книга
D'Alessandro, D.F.
Brand warfare: 10 rules for building the killer brand. Lessons for new and old economy players
Серия: National bestseller
McGraw-Hill, 2001 г.
ISBN 0-07-139850-3


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The future of advertising
Экз. чит. зала
Книга
Cappo, J.
The future of advertising: new media, new clients, new consumers in the post-television age
McGraw-Hill, 2003 г.
ISBN 0-07-140315-9


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A technique for producing ideas
Экз. чит. зала
Книга
Young, J. W.
A technique for producing ideas
Серия: A McGraw-Hill advertising classic
McGraw-Hill, 2003 г.
ISBN 0-07-141094-5


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Advertising
Экз. чит. зала
Книга
White, R.
Advertising
McGraw-Hill, 2000 г.
ISBN 0-07-709458-1


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401 killer marketing tactics to increase sales, maximize profits, and stomp your competition
Экз. чит. зала
Книга
Feltenstein, T.
401 killer marketing tactics to increase sales, maximize profits, and stomp your competition
McGraw-Hill, 2005 г.
ISBN 0-07-144137-9


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Strategic marketing management
Экз. чит. зала
Книга
Parry, M. E.
Strategic marketing management: a means-end approach
Серия: McGraw-Hill executive MBA series
McGraw-Hill, 2005 г.
ISBN 0-07-145093-9


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Madison &amp; vine
Экз. чит. зала
Книга
Donaton, S.
Madison & vine: why the entertainment and advertising industries must converge to survive
McGraw-Hill, 2004 г.
ISBN 0-07-143684-7


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And now a few words from me
Экз. чит. зала
Книга
Garfield, B.
And now a few words from me: advertising's leading critic lays down the law, once and for all
Серия: A library journal best business book
McGraw-Hill, 2003 г.
ISBN 0-07-144122-0


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Profitable purchasing strategies
Экз. чит. зала
Книга
Steele, P. T.
Profitable purchasing strategies: a manager's guide for improving organizational competitiveness through the skills of purchasing
Серия: Management & organization series
McGraw-Hill, 1996 г.
ISBN 0-07-116625-4


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Leading through relationship marketing
Экз. чит. зала
Книга
Batterley, R.
Leading through relationship marketing: how winning organisations leverage stakeholder relationships to improve business performance
McGraw-Hill, 2004 г.
ISBN 0-07-471374-4


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Pocketbook power
Экз. чит. зала
Книга
Kanner, B.
Pocketbook power: now to reach the hearts and minds of today's most coveted consumers - women
McGraw-Hill, 2004 г.
ISBN 0-07-141860-1


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The fundamentals of business-to-business sales and marketing
Экз. чит. зала
Книга
Coe, J.M.
The fundamentals of business-to-business sales and marketing
McGraw-Hill, 2004 г.
ISBN 0-07-140879-7


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IMC - the next generation
Экз. чит. зала
Книга
Schultz, D.
IMC - the next generation: five steps for delivering value and measuring returns using marketing communication
McGraw-Hill, 2004 г.
ISBN 0-07-141662-5


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Lessons from a chief marketing officer
Экз. чит. зала
Книга
Kirk, B. C.
Lessons from a chief marketing officer: what it takes to win in consumer marketing
McGraw-Hill, 2003 г.
ISBN 0-07-140317-5


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Marketing ROI
Экз. чит. зала
Книга
Lenskold, J. D.
Marketing ROI: the path to campaign, customer, and corporate profitability
McGraw-Hill, 2003 г.
ISBN 0-07-141363-4


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The successful marketing plan
Экз. чит. зала
Книга
Hiebing, R. G.
The successful marketing plan: a disciplined and comprehensive approach
McGraw-Hill, 2003 г.
ISBN 0-07-139521-0


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The one-day marketing plan
Экз. чит. зала
Книга
Hiebing, R. G.
The one-day marketing plan: organizing and completing a plan that works
McGraw-Hill, 2004 г.
ISBN 0-07-139522-9


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The best of branding
Экз. чит. зала
Книга
Gregory, J. R.
The best of branding: best practices in corporate branding
McGraw-Hill, 2004 г.
ISBN 0-07-140329-9


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Value-based marketing for bottom-line success
Экз. чит. зала
Книга
De Bonis, J. N.
Value-based marketing for bottom-line success: 5 steps to creating customer value
McGraw-Hill, 2003 г.
ISBN 0-07-139656-X


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The product manager's field guide
Экз. чит. зала
Книга
Gorchels, L.
The product manager's field guide: practical tools, exercises, and resources for improved product management
McGraw-Hill, 2003 г.
ISBN 0-07-141059-7


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Psychology
Доступно
 1 из 1
Книга
Passer, M. W.
Psychology: the science of mind and behavior
McGraw-Hill, 2004 г.
ISBN 0-07-121502-6


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Mathematics of finance
Экз. чит. зала
Книга
Knox, D. M.
Mathematics of finance
McGraw-Hill, 2001 г.
ISBN 0-07-470553-9


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Investments
Экз. чит. зала
Книга
Bodie, Z.
Investments
Серия: The McGraw-Hill/Irwin series in finance, insurance, and real estate
McGraw-Hill, 2005 г.
ISBN 0-07-123820-4


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Sociology
Доступно
 1 из 1
Книга
Schaefer, R. T.
Sociology: a brief introduction
McGraw-Hill, 2006 г.
ISBN 0-07-111648-6


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Introducing advanced macroeconomics
Экз. чит. зала
Книга
Sorensen, P. B.
Introducing advanced macroeconomics: growth and business cycles
McGraw-Hill, 2005 г.
ISBN 0-07-710425-0


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Social psychology
Доступно
 1 из 1
Книга
Myers, D. G.
Social psychology
McGraw-Hill, 2005 г.
ISBN 0-07-111170-0


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Using statistics in economics
Экз. чит. зала
Книга
Thomas, R. L.
Using statistics in economics
McGraw-Hill, 2005 г.
ISBN 0-07-710743-8


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Sociology
Доступно
 1 из 3
Книга
Neubeck, K. J.
Sociology: diversity, conflict, and change
McGraw-Hill, 2005 г.
ISBN 0-07-121621-9


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Comparative politics
Доступно
 1 из 1
Книга
Sodaro, M. J.
Comparative politics: a global introduction
McGraw-Hill, 2004 г.
ISBN 0-07-286798-1


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