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McGraw-Hill, New York
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Книга
Readings in social threory: the classic tradition to post-modernism
McGraw-Hill, 2004 г.
ISBN 0-07-121537-9
Readings in social threory: the classic tradition to post-modernism
McGraw-Hill, 2004 г.
ISBN 0-07-121537-9
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Книга
Wisniewski, M.
Introductory mathematical methods in economics
McGraw-Hill, 1996 г.
ISBN 0-07-709109-4
Wisniewski, M.
Introductory mathematical methods in economics
McGraw-Hill, 1996 г.
ISBN 0-07-709109-4
Книга
Spiegel, M. R.
Schaum`s outline of mathematical handbook of formulas and tables
McGraw-Hill, 1999 г.
ISBN 0-07-038203-4
Spiegel, M. R.
Schaum`s outline of mathematical handbook of formulas and tables
McGraw-Hill, 1999 г.
ISBN 0-07-038203-4
Книга
Jones, M.
Market movers: understanding and using economic indicators from the Big Five economies
McGraw-Hill, 2005 г.
ISBN отсутствует
Jones, M.
Market movers: understanding and using economic indicators from the Big Five economies
McGraw-Hill, 2005 г.
ISBN отсутствует
Книга
Schweiger, D. M.
M&A integration: a framework for executives and managers
McGraw-Hill, 2002 г.
ISBN 0-07-138303-4
Schweiger, D. M.
M&A integration: a framework for executives and managers
McGraw-Hill, 2002 г.
ISBN 0-07-138303-4
Книга
Cohen, S.
Strategic supply chain management: the five disciplines for top performance
McGraw-Hill, 2005 г.
ISBN 0-07-143217-5
Cohen, S.
Strategic supply chain management: the five disciplines for top performance
McGraw-Hill, 2005 г.
ISBN 0-07-143217-5
Книга
Gorchels, L.
The manager's guide to distribution channels
McGraw-Hill, 2004 г.
ISBN 0-07-142868-2
Gorchels, L.
The manager's guide to distribution channels
McGraw-Hill, 2004 г.
ISBN 0-07-142868-2
Книга
Frazelle, E.
Supply chain strategy: the logistics of supply chain management
ISBN отсутствует
Frazelle, E.
Supply chain strategy: the logistics of supply chain management
Серия: Logistics management library
McGraw-Hill, 2002 г.ISBN отсутствует
Книга
Andreosso, B.
Industrial economics and organization: a European perspective
McGraw-Hill, 2005 г.
ISBN 0-07-710422-6
Andreosso, B.
Industrial economics and organization: a European perspective
McGraw-Hill, 2005 г.
ISBN 0-07-710422-6
Книга
Schroeder, R. G.
Operations management: decision making in the operations function
McGraw-Hill, 1989 г.
ISBN 0-07-055618-0
Schroeder, R. G.
Operations management: decision making in the operations function
McGraw-Hill, 1989 г.
ISBN 0-07-055618-0
Книга
Dunlop, J. T.
Planning and markets: modern trends in various economic systems
McGraw-Hill, 1969 г.
ISBN отсутствует
Dunlop, J. T.
Planning and markets: modern trends in various economic systems
McGraw-Hill, 1969 г.
ISBN отсутствует
Книга
Chiang, A. C.
Fundamental methods of mathematical economics
McGraw-Hill, 2005 г.
ISBN 0-07-123823-9
Chiang, A. C.
Fundamental methods of mathematical economics
McGraw-Hill, 2005 г.
ISBN 0-07-123823-9
Книга
The art of writing advertising: conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett
McGraw-Hill, 2003 г.
ISBN 0-07-141093-7
The art of writing advertising: conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett
McGraw-Hill, 2003 г.
ISBN 0-07-141093-7
Книга
D'Alessandro, D.F.
Brand warfare: 10 rules for building the killer brand. Lessons for new and old economy players
ISBN 0-07-139850-3
D'Alessandro, D.F.
Brand warfare: 10 rules for building the killer brand. Lessons for new and old economy players
Серия: National bestseller
McGraw-Hill, 2001 г.ISBN 0-07-139850-3
Книга
Cappo, J.
The future of advertising: new media, new clients, new consumers in the post-television age
McGraw-Hill, 2003 г.
ISBN 0-07-140315-9
Cappo, J.
The future of advertising: new media, new clients, new consumers in the post-television age
McGraw-Hill, 2003 г.
ISBN 0-07-140315-9
Книга
Feltenstein, T.
401 killer marketing tactics to increase sales, maximize profits, and stomp your competition
McGraw-Hill, 2005 г.
ISBN 0-07-144137-9
Feltenstein, T.
401 killer marketing tactics to increase sales, maximize profits, and stomp your competition
McGraw-Hill, 2005 г.
ISBN 0-07-144137-9
Книга
Parry, M. E.
Strategic marketing management: a means-end approach
McGraw-Hill, 2005 г.
ISBN 0-07-145093-9
Parry, M. E.
Strategic marketing management: a means-end approach
McGraw-Hill, 2005 г.
ISBN 0-07-145093-9
Книга
Donaton, S.
Madison & vine: why the entertainment and advertising industries must converge to survive
McGraw-Hill, 2004 г.
ISBN 0-07-143684-7
Donaton, S.
Madison & vine: why the entertainment and advertising industries must converge to survive
McGraw-Hill, 2004 г.
ISBN 0-07-143684-7
Книга
Garfield, B.
And now a few words from me: advertising's leading critic lays down the law, once and for all
McGraw-Hill, 2003 г.
ISBN 0-07-144122-0
Garfield, B.
And now a few words from me: advertising's leading critic lays down the law, once and for all
McGraw-Hill, 2003 г.
ISBN 0-07-144122-0
Книга
Steele, P. T.
Profitable purchasing strategies: a manager's guide for improving organizational competitiveness through the skills of purchasing
McGraw-Hill, 1996 г.
ISBN 0-07-116625-4
Steele, P. T.
Profitable purchasing strategies: a manager's guide for improving organizational competitiveness through the skills of purchasing
McGraw-Hill, 1996 г.
ISBN 0-07-116625-4
Книга
Batterley, R.
Leading through relationship marketing: how winning organisations leverage stakeholder relationships to improve business performance
McGraw-Hill, 2004 г.
ISBN 0-07-471374-4
Batterley, R.
Leading through relationship marketing: how winning organisations leverage stakeholder relationships to improve business performance
McGraw-Hill, 2004 г.
ISBN 0-07-471374-4
Книга
Kanner, B.
Pocketbook power: now to reach the hearts and minds of today's most coveted consumers - women
McGraw-Hill, 2004 г.
ISBN 0-07-141860-1
Kanner, B.
Pocketbook power: now to reach the hearts and minds of today's most coveted consumers - women
McGraw-Hill, 2004 г.
ISBN 0-07-141860-1
Книга
Coe, J.M.
The fundamentals of business-to-business sales and marketing
McGraw-Hill, 2004 г.
ISBN 0-07-140879-7
Coe, J.M.
The fundamentals of business-to-business sales and marketing
McGraw-Hill, 2004 г.
ISBN 0-07-140879-7
Книга
Schultz, D.
IMC - the next generation: five steps for delivering value and measuring returns using marketing communication
McGraw-Hill, 2004 г.
ISBN 0-07-141662-5
Schultz, D.
IMC - the next generation: five steps for delivering value and measuring returns using marketing communication
McGraw-Hill, 2004 г.
ISBN 0-07-141662-5
Книга
Kirk, B. C.
Lessons from a chief marketing officer: what it takes to win in consumer marketing
McGraw-Hill, 2003 г.
ISBN 0-07-140317-5
Kirk, B. C.
Lessons from a chief marketing officer: what it takes to win in consumer marketing
McGraw-Hill, 2003 г.
ISBN 0-07-140317-5
Книга
Lenskold, J. D.
Marketing ROI: the path to campaign, customer, and corporate profitability
McGraw-Hill, 2003 г.
ISBN 0-07-141363-4
Lenskold, J. D.
Marketing ROI: the path to campaign, customer, and corporate profitability
McGraw-Hill, 2003 г.
ISBN 0-07-141363-4
Книга
Hiebing, R. G.
The successful marketing plan: a disciplined and comprehensive approach
McGraw-Hill, 2003 г.
ISBN 0-07-139521-0
Hiebing, R. G.
The successful marketing plan: a disciplined and comprehensive approach
McGraw-Hill, 2003 г.
ISBN 0-07-139521-0
Книга
Hiebing, R. G.
The one-day marketing plan: organizing and completing a plan that works
McGraw-Hill, 2004 г.
ISBN 0-07-139522-9
Hiebing, R. G.
The one-day marketing plan: organizing and completing a plan that works
McGraw-Hill, 2004 г.
ISBN 0-07-139522-9
Книга
Gregory, J. R.
The best of branding: best practices in corporate branding
McGraw-Hill, 2004 г.
ISBN 0-07-140329-9
Gregory, J. R.
The best of branding: best practices in corporate branding
McGraw-Hill, 2004 г.
ISBN 0-07-140329-9
Книга
De Bonis, J. N.
Value-based marketing for bottom-line success: 5 steps to creating customer value
McGraw-Hill, 2003 г.
ISBN 0-07-139656-X
De Bonis, J. N.
Value-based marketing for bottom-line success: 5 steps to creating customer value
McGraw-Hill, 2003 г.
ISBN 0-07-139656-X
Книга
Gorchels, L.
The product manager's field guide: practical tools, exercises, and resources for improved product management
McGraw-Hill, 2003 г.
ISBN 0-07-141059-7
Gorchels, L.
The product manager's field guide: practical tools, exercises, and resources for improved product management
McGraw-Hill, 2003 г.
ISBN 0-07-141059-7
Книга
Passer, M. W.
Psychology: the science of mind and behavior
McGraw-Hill, 2004 г.
ISBN 0-07-121502-6
Passer, M. W.
Psychology: the science of mind and behavior
McGraw-Hill, 2004 г.
ISBN 0-07-121502-6
Книга
Sorensen, P. B.
Introducing advanced macroeconomics: growth and business cycles
McGraw-Hill, 2005 г.
ISBN 0-07-710425-0
Sorensen, P. B.
Introducing advanced macroeconomics: growth and business cycles
McGraw-Hill, 2005 г.
ISBN 0-07-710425-0
Книга
Neubeck, K. J.
Sociology: diversity, conflict, and change
McGraw-Hill, 2005 г.
ISBN 0-07-121621-9
Neubeck, K. J.
Sociology: diversity, conflict, and change
McGraw-Hill, 2005 г.
ISBN 0-07-121621-9
Книга
Sodaro, M. J.
Comparative politics: a global introduction
McGraw-Hill, 2004 г.
ISBN 0-07-286798-1
Sodaro, M. J.
Comparative politics: a global introduction
McGraw-Hill, 2004 г.
ISBN 0-07-286798-1
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