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- Маркетинг: реклама
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Связанные описания:
Книга
Зверева, В. В.
"Настоящая жизнь" в телевизоре: исследования современной медиакультуры
РГГУ, 2012 г.
ISBN 978-5-7281-1267-9
Зверева, В. В.
"Настоящая жизнь" в телевизоре: исследования современной медиакультуры
РГГУ, 2012 г.
ISBN 978-5-7281-1267-9
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Книга
Fletcher, W.
Advertising: a very short introduction
ISBN 978-0-19-956892-5
Fletcher, W.
Advertising: a very short introduction
Серия: Very short introductions
Oxford University Press, 2010 г.ISBN 978-0-19-956892-5
Книга
Kelly-Holmes, H.
Advertising as multilingual communication
Palgrave Macmillan, 2005 г.
ISBN 1-403-91725-6
Kelly-Holmes, H.
Advertising as multilingual communication
Palgrave Macmillan, 2005 г.
ISBN 1-403-91725-6
Книга
Spence, E.H.
Advertising ethics
ISBN 0-13-094121-2
Spence, E.H.
Advertising ethics
Серия: Basic ethics in action
Pearson Education, Prentice Hall, 2005 г.ISBN 0-13-094121-2
Электронные книги
Kelley, L. D.
Advertising media workbook and sourcebook
Routledge, 2015 г.
ISBN 9781317499404
Kelley, L. D.
Advertising media workbook and sourcebook
Routledge, 2015 г.
ISBN 9781317499404
Книга
Postman, N.
Amusing ourselves to death: public discourse in the age of show business
Penguin Books, 2006 г.
ISBN 9780143036531
Postman, N.
Amusing ourselves to death: public discourse in the age of show business
Penguin Books, 2006 г.
ISBN 9780143036531
Книга
Napoli, P. M.
Audience economics: media institutions and the audience marketplace
Columbia University Press, 2003 г.
ISBN 0-231-12653-0
Napoli, P. M.
Audience economics: media institutions and the audience marketplace
Columbia University Press, 2003 г.
ISBN 0-231-12653-0
Книга
Napoli, P. M.
Audience evolution: new technologies and the transformation of media audiences
Columbia University Press, 2011 г.
ISBN 978-0-231-15035-4
Napoli, P. M.
Audience evolution: new technologies and the transformation of media audiences
Columbia University Press, 2011 г.
ISBN 978-0-231-15035-4
Книга
Lehu, J.- M.
Branded entertainment: product placement and brand strategy in the entertainment business
Kogan Page, 2007 г.
ISBN 978-0-7494-4940-7
Lehu, J.- M.
Branded entertainment: product placement and brand strategy in the entertainment business
Kogan Page, 2007 г.
ISBN 978-0-7494-4940-7
Книга
Samuel, L. R.
Brought to you by: postwar television advertising and the American dream
University of Texas Press, 2001 г.
ISBN 0-292-77763-9
Samuel, L. R.
Brought to you by: postwar television advertising and the American dream
University of Texas Press, 2001 г.
ISBN 0-292-77763-9
Книга
Hamilton, J. T.
Channeling violence: the economic market for violent television programming
Princeton University Press, 2000 г.
ISBN 0-691-07024-5
Hamilton, J. T.
Channeling violence: the economic market for violent television programming
Princeton University Press, 2000 г.
ISBN 0-691-07024-5
Книга
Arnold, R.
Fashion: a very short introduction
ISBN 978-0-19-954790-6
Arnold, R.
Fashion: a very short introduction
Серия: Very short introductions
Oxford University Press, 2009 г.ISBN 978-0-19-954790-6
Книга
Moore, G.
Fashion promotion: building a brand through marketing and communication
ISBN 9782940411870
Moore, G.
Fashion promotion: building a brand through marketing and communication
Серия: Basics fashion management
Bloomsbury, 2012 г.ISBN 9782940411870
Книга
Neidle, A.
How to get into advertising: a guide to careers in advertising, media and marketing communications
Continuum, 2002 г.
ISBN 0-8264-5767-3
Neidle, A.
How to get into advertising: a guide to careers in advertising, media and marketing communications
Continuum, 2002 г.
ISBN 0-8264-5767-3
Книга
Lane, W. R.
Kleppner's advertising procedure
Pearson Education, Prentice Hall, 2005 г.
ISBN 0-13-127392-2
Lane, W. R.
Kleppner's advertising procedure
Pearson Education, Prentice Hall, 2005 г.
ISBN 0-13-127392-2
Книга
Tungate, M.
Media monoliths: how great media brands thrive and survive
Kogan Page, 2005 г.
ISBN 0-7494-4478-9
Tungate, M.
Media monoliths: how great media brands thrive and survive
Kogan Page, 2005 г.
ISBN 0-7494-4478-9
Книга
Березкина, О. П.
Product Placement. Технологии скрытой рекламы
Питер, 2009 г.
ISBN 978-5-388-00351-5
Березкина, О. П.
Product Placement. Технологии скрытой рекламы
Питер, 2009 г.
ISBN 978-5-388-00351-5
Книга
Leiss, W.
Social communication in advertising: consumption in the mediated marketplace
Routledge, 2005 г.
ISBN 0-415-96676-0
Leiss, W.
Social communication in advertising: consumption in the mediated marketplace
Routledge, 2005 г.
ISBN 0-415-96676-0
Книга
Blakeman, R.
Strategic uses of alternative media: just the essentials
M.E. Sharpe, 2011 г.
ISBN 978-0-7656-2556-4
Blakeman, R.
Strategic uses of alternative media: just the essentials
M.E. Sharpe, 2011 г.
ISBN 978-0-7656-2556-4
Книга
Martin, D.
Sustainable marketing: Pearson new international edition
Pearson Education Limited, 2014 г.
ISBN 9781292040899
Martin, D.
Sustainable marketing: Pearson new international edition
Pearson Education Limited, 2014 г.
ISBN 9781292040899
Электронные книги
Martin, D.
Sustainable marketing: Pearson new international edition
Pearson Education Limited, 2014 г.
ISBN 9781292054308
Martin, D.
Sustainable marketing: Pearson new international edition
Pearson Education Limited, 2014 г.
ISBN 9781292054308
Книга
Powell, H.
The advertising handbook
ISBN 978-0-415-42311-3
Powell, H.
The advertising handbook
Серия: Media practice
Routledge, 2009 г.ISBN 978-0-415-42311-3
Книга
Feldwick, P.
The anatomy of humbug: how to think differently about advertising
Matador, 2015 г.
ISBN 978-1-7846-2192-6
Feldwick, P.
The anatomy of humbug: how to think differently about advertising
Matador, 2015 г.
ISBN 978-1-7846-2192-6